Standard Innovation Corp.

News & Articles
18 results:

Womanizer, Standard Innovation Strike Deal to Merge

Pleasure products companies Womanizer Group Management GmbH, maker of the Womanizer stimulator, and Standard Innovation Corp., which manufactures the We-Vibe vibrator, announced today that the companies have joined forces.


Q&A: Standard Innovation President Frank Ferrari on 10 Years of We-Vibe

Ten years ago, the world was introduced to the first-ever couples vibrator. Standard Innovation founders Bruce and Melody Murison were on a mission to create a massager that could slide in between a couple while they made love. Many years and thousands of design iterations later, they found ideal solution.

Ariana Rodriguez ·

We-Vibe Notifies 13 Companies of Possible Infringement

Standard Innovation, makers of the We-Vibe brand couples vibrators, delivered "notifications" to 13 individual exhibitors at the recent Asia Adult Expo to educate them on the sex toy maker‘s Hong Kong patent rights covering its products.

We-Vibe Invites Retailers to Enter 'Sync It Up' Contest

We-Vibe has announced that retailers have one more week to enter its Sync It Up contest for displays.


Execs of 2015: Retail Industry Leaders Reveal Top Branding Strategies

XBIZ Premiere is pleased to present “Execs of 2015: The Year in Review.” Each of the executives we spoke to below has one thing in common — they are among the finalist nominees for the online industry edition of the 2016 XBIZ Exec Awards.

XBIZ Premiere ·

XBIZ Announces Visionary Keynote Speakers for XBIZ 2016

XBIZ is pleased to announce the Visionary Keynote speakers for XBIZ 2016, the adult industry’s premier trade events series, set for Jan. 12-15 in West Hollywood.

Standard Innovation Acquires Loop Health, Launching Attivia Brand

Standard Innovation has acquired Loop Health, a health-focused technology startup based in Norway.

Standard Innovation Appoints Tina Cantrill V.P. Marketing

Standard Innovation announced today the appointment of Tina Cantrill as vice president marketing.

East Coast News Now Shipping Laid

East Coast News is now shipping Laid products from Standard Innovation, the manufacturer of the We-Vibe.

Standard Innovation Acquires Norwegian Brand, Laid

Standard Innovation has announced the acquisition of Laid AS, the Norwegian designer and manufacturer of the Laid brand sex toys.

LELO: Tiani, Noa Couples Massagers Free to Re-Enter U.S Market

LELO officials, responding to a favorable appeals court ruling handed down this week that overturned a 2013 International Trade Commission decision, said that they are pleased that the outcome will allow its couples vibrators to re-enter the U.S. market

Appeals Court Reverses Ruling on Importation, Sale of Couples Vibrators

The U.S. Court of Appeals for the Federal Circuit today overturned a ruling barring the importation and sale of C-shaped couples vibrators that had been found to infringe on a patent held by Standard Innovation Corp.

U.S. Patent Office Rejects Challenge to Validity of LELO Patent

The U.S. Patent and Trademark Office has issued a final decision rejecting a challenge to the validity of all claims of LELO’s U.S. patent 7,749,178 covering inductive charging of personal massagers, which directly relates to the sale of the We-Vibe 2, We-Vibe 3, We-Vibe 4 and We-Vibe 4 Plus products.

Bruce Murison Returns to Lead Standard Innovation as CEO

Bruce Murison, inventor of the We-Vibe and co-founder of Standard Innovation, is returning to lead the company as its CEO. Murison has appointed Frank Ferrari as company president.

Standard Innovation Appoints New VP of Business Development, Marketing

Standard Innovation has announced the appointment of Simon Smith to vice president of business development and marketing.

USITC Issues Advisory Opinion in We-Vibe vs. LELO Suit

Standard Innovation Corporation, the manufacturer of the We-Vibe brand of sexual wellness products, announces that on June 30, the U.S. International Trade Commission (USITC) issued an advisory opinion that Lelo’s Ida and Tara products are outside the scope of the Commission’s General Exclusion Order and Cease and Desist Order.

Q&A: Standard Innovation CEO Anne Finlayson Talks Company History, Future

Standard Innovation CEO Anne Finlayson may be new to her post but she’s played several key roles in establishing We-Vibe as “the world’s No. 1 couples vibrator.”

LELO Suit Halted for U.S. Patent Office Review

A federal judge yesterday said that he's inclined to stay sex toy maker LELO patent suit against Standard Innovation Corp. while the U.S. Patent and Trademark Office re-examines LELO's patent for U-shaped, couples-device vibrators.