Feature Articles

opinion

Understanding the Latest Server Processors

Over the last decade, we mostly stopped talking about CPU performance. Recently, however, there has been a seismic and exciting change in the CPU landscape, due to innovation by a chip company called Advanced Micro Devices (AMD).

Brad Mitchell ·
opinion

User Choice, Privacy and the Importance of Education in AV

As we discussed last month, age verification in the adult sector is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Maintaining Payment Processing Compliance When the Goalpost Keeps Moving

VIRP is the new four-letter word everyone loves to hate. The Visa Integrity Risk Program went into effect last year, and affects several business types — including MCC 5967, which covers adult and anything else with nudity, and MCC 7273, dating services that don’t allow nudity.

Jonathan Corona ·
opinion

Making the Most of Your Sales Opportunities

The compliance road has been full of twists and turns this year. For many, it’s been a companywide effort just to make it across that finish line. Hopefully, most of us can now return our attention to some important things we’ve left on the back burner for months — like driving revenue.

Cathy Beardsley ·
opinion

WIA Profile: B. Wilde

B. Wilde considers herself a strategic, creative, analytical and entertaining person by nature — all useful traits for a “marketing girlie,” a label she happily embraces.

Women In Adult ·
opinion

Proportionality in Age Verification

Ever-evolving age verification (AV) regulations make it critical for companies in the adult sector to ensure legal compliance while protecting the privacy of adults wishing to view adult content. In the past, however, adult sites implementing AV solutions have seen up to a 60% drop in traffic as a result.

Gavin Worrall ·
opinion

Goodbye to Noncompete Agreements in the US?

A noncompetition agreement, also known as a noncompete clause or covenant not to compete, is a contract between an employer and an employee, or between two companies.

Corey D. Silverstein ·
opinion

The Search for Perfection in Your Payments Page

There has been a lot of talk about changes to cross sales and checkout pages. You have likely noticed that acquirers are now actively pushing back on allowing merchants to offer a negative option, upsell or any cross sales on payment pages.

Cathy Beardsley ·
opinion

Unpacking the Payment Card Industry's Latest Data Security Standard

The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements and guidelines that apply to all businesses that accept credit card payments, and is designed to ensure the security of those transactions.

Jonathan Corona ·
opinion

Compliance With State Age Verification Laws

During the past year, website operators have faced a slew of new state age verification laws entailing a variety of inconsistent compliance obligations.

Lawrence Walters ·
opinion

Merchants in Spotlight With Visa's VIRP

By now, most merchants know about the Visa Integrity Risk Program (VIRP) rolled out in spring 2023. The program is designed to ensure that acquirers and their designated agents — payment facilitators, independent sales organizations and wallets — maintain proper controls and oversight to prevent illegal transactions from entering the Visa payment system.

Cathy Beardsley ·
opinion

How to Know When Hosting Upgrades Are Really Needed

I was reminded about an annoyingly common experience that often frustrates website owners: upgrades. Sometimes, an upgrade of physical system resources like CPU, RAM or storage really is required to solve a problem or improve performance… but how do you know you’re not just being upsold?

Brad Mitchell ·
opinion

Bridging Generational Divides in Payment Preferences

While Baby Boomers and Gen Xers tend to be most comfortable with the traditional payment methods to which they are accustomed, like cash and credit cards, the younger cohorts — Millennials and Gen Z — have veered sharply toward digital-first payment solutions.

Jonathan Corona ·
opinion

Legal and Business Safety for Creators at Trade Shows

As I write this, I am preparing to attend XBIZ Miami, which reminds me of attending my first trade show 20 years ago. Since then, I have met thousands of people from all over the world who were doing business — or seeking to do business — in the adult industry.

Corey D. Silverstein ·
opinion

Adding AI to Your Company's Tech Toolbox

Artificial intelligence is all the rage. Not only is AI all over the headlines, it is also top of mind for many company leadership teams, who find themselves asking, “How can this new tool help our company?”

Cathy Beardsley ·
opinion

The Ins and Outs of IP Addresses: What Website Owners Should Know

Think about your home address, the place you live. It is unique. That’s important because when you decide to invite someone over, they will need directions to find you. It’s even more important if you want a lot of visitors.

Brad Mitchell ·
opinion

Navigating Fraud Prevention in Credit Card Transactions

In the digital age, credit card transactions are essential to global commerce, providing unmatched convenience for consumers and businesses alike. With this convenience, however, comes the risk of credit card fraud, which can result in considerable financial losses and harm brand reputation.

Jonathan Corona ·
opinion

A Guide to Avoiding Scams in Hard Link Media Buying

‘If it sounds too good to be true, it probably is.” So cautionary wisdom reminds us, yet people still get scammed all the time. Fortunately, there are “red flags” you can watch for to help you identify scams and thereby avoid them.

Juicy Jay ·
opinion

The Dos and Don'ts of AI-Generated Content

AI is a hot topic. From automation to personal assistance to content generation, AI technology is already impacting our daily lives. Many industries, including adult, have had positive results using AI for customer support and marketing.

Cathy Beardsley ·
opinion

Strategic Upscaling of Non-4K Content

If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.

Brad Mitchell ·
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