The pleasure industry has always been about helping people to feel good, and today innovators are doing so in even more far-reaching ways. There is a constant stream of new products released, each designed to encourage users to feel better.
When the U.K. cervical cancer charity Jo’s Trust recently included the term “bonus hole” in a glossary of language relating to trans and nonbinary people, as an “alternative word for the vagina,” it sparked fervent online backlash.
Electrostimulation has come a long way in the BDSM world, yet it’s still often considered a taboo kink that only sadists and masochists can enjoy. That’s because most shoppers — and likely retail staff, too — are simply unfamiliar with its pleasure powers.
Creating a captivating logo is much like composing an orchestral masterpiece where the brand’s visual voice resonates as the leading instrument. In this intricate symphony of design, every single note — every color you choose, every unique character, every deliberate line or curve — plays a pivotal role.
As I sit and scan the retail horizon, it’s hard not to get caught up in the economic doom and gloom the mainstream news seems hell-bent on proliferating. Yes, we are in uncertain economic times. Yes, we have to be ready for anything.
Building a successful Google Ads campaign can be a time-consuming process, and tasks such as selecting the right setup and bidding strategy can feel overwhelming to those unfamiliar with the platform’s endless acronyms, like PMAX, SSC, LIA, DSA and ROAS.
One of the biggest challenges facing both brick-and-mortar and ecommerce adult retailers is staying ahead of the competition — namely, megasites like Amazon and big-box stores that offer a vast array of products at substantially lower prices.
The truth is, online product reviews are one of your most underrated ecommerce tools for generating revenue and converting sales. In fact, online reviews can be even more important than brand loyalty, free shipping, product quality or even price.
The clitoris and the G-spot. Between them, these two anatomical features dominate both popular discourse about sexual pleasure and the world of adult pleasure products. There are countless toys designed to stimulate the clitoris and/or G-spot, whether separately, in succession or simultaneously.
In 1964, a cinema owner was prosecuted for obscenity for showing Louis Malle’s “The Lovers.” The case became sensationalized news and went all the way to the Supreme Court. This led to Justice Potter Stewart nebulously defining “hard-core pornography” by originating the infamous phrase “I know it when I see it.”
As consumers’ curiosity about BDSM continues to grow, driving them to explore this kink more and more deeply, we are seeing demand for gear specific to particular activities. The market for rope play has been expanding — particularly due to interest in shibari.
In the multifaceted universe of marketing and branding, two elements — logo and brand —are frequently misinterpreted as interchangeable. Despite this common misperception, the two possess distinct characteristics.
Social media is becoming increasingly hostile toward the sexual wellness world. The latest example: In a potentially catastrophic move for brands and marketers within the sexual wellness space, Meta recently undertook a savage mass culling of sex-positive Instagram accounts.
In today’s data-driven world, where analytics and automation dominate, many businesses tend to overlook the art and the importance of account management. They fail to recognize the power of “the human touch” in fostering meaningful connections and the potential that can arise from them.
In this age of constant competition, it’s important to make your brand stand out, which is why maintaining a business blog is an important part of any marketing strategy. It’s a good way to reach current and potential customers, no matter the type or size of your business.
The end of the month is near and that dreaded situation arises: Sales are low and the business may miss its targets. The team is under increasing pressure and staff members are putting in the hours — but the desired results just aren’t there. Where is it all going wrong?
For as long as I’ve been in the technology business, I have found myself in discussions with retail business owners about how they make their technology spending decisions. Most tend to think about retail IT solely as an expense, rather than as an investment.
Odds are your shoppers have gotten good at finding the vibrators, strokers, lubricants and condoms they need. Over the last five years, these items have received incredible amounts of media attention, which has helped normalize their purchase and use.
With drugstores, big-box stores and even supermarkets now boasting condom selections, it can be tempting for adult retailers to turn their attention to bigger-ticket items, leaving their safer-sex sections a bit anemic — or even nonexistent.
Positive reviews, great customer service and of course, high-quality products, all help build and maintain trust, and therefore have a measurable impact on sales — but so does working with accredited sex educators, therapists, academics and experts.