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Staci Cruse Builds on Pleasure Industry Experience to Guide Blush Sales

After 15 years in the pleasure industry, Staci Cruse has become skilled at distinguishing brands that merely talk about partnership from those that truly embed it into their operations.

Women In Adult ·
opinion

Creator Tips for Keeping Fans Engaged Between Explicit Releases

Many adult creators fall into the trap of believing that the only content worth posting is explicit. While that may be what first captures a fan's attention, it's not the only thing that keeps them engaged. Fans come back for many reasons, and maintaining that connection doesn't always require nudity.

Megan Stokes ·
opinion

How Industry Professionals Can Normalize Sexual Wellness Through Everyday Dialogue

Every day, store owners, managers and sales associates help customers navigate products, answer questions, solve problems and find solutions that support intimacy, pleasure, confidence and overall sexual wellness.

Rin Musick ·
profile

Crimson Kitten Talks Cosplay, Chaos and Creating Community

At first, Crimson Kitten is quiet and reserved, offering thoughtful answers as she slowly reveals pieces of herself. Spend enough time exploring, however, and an entirely different world begins to emerge.

Jackie Backman ·
opinion

How Retail Merchandising Can Make BDSM More Accessible

For years, fetish and BDSM products have occupied a complicated space in adult retail. They are often highly recognizable, visually compelling and culturally fascinating, yet easy for retailers and brands to underestimate.

Hail Groo ·
profile

Jerkmate's Lili L. on Dropping Beats to Fuel Creator Success

Long before joining the Jerkmate team as a marketing strategist, Lili L. was the kind of person who always felt like she needed a new challenge.

Women In Adult ·
opinion

How Educator Partnerships Help Retailers Serve Diverse Customer Needs

Walk into almost any adult store today, and you can feel the industry in the middle of an upgrade. On one side, you still see the familiar wall of vibrators, strokers, bondage gear and lingerie. On the other, quietly expanding, is a growing sexual wellness category.

Susan Bratton ·
opinion

What Mastercard's Specialty Fee Overhaul Means for Merchants

For business owners in the adult and specialty spaces, the rules have always been written in someone else’s office. The latest Mastercard changes are no exception, though there are practical ways merchants can begin preparing now.

Jonathan Corona ·
opinion

Why AI Success in Adult Retail Starts With Understanding Daily Operations

We manage payroll across more than a dozen entities that operate on different schedules. Every pay period, someone had to log in to one portal, download reports, rename files, upload them to another system, and make sure everything matched correctly in QuickBooks.

Zondre Watson ·
opinion

What to Know About Content Restrictions Across Global Markets

Throughout 2025, age verification remained a major focus as merchants worked to meet the requirements of 26 U.S. states, country-specific regulations in France, the UK, and Italy, and evolving guidance from the European Commission.

Cathy Beardsley ·
opinion

Retailer Tips for Creating a More Size-Inclusive Lingerie Department

I enjoy witnessing the confidence of someone leaving a fitting room, standing a bit taller. Their shoulders are squared, a spark shines in their eyes, and they view themselves in a new light. That moment presents one of the simplest sales opportunities on the sales floor.

Alexandra Bouchard ·
opinion

Key Strategies for Building an Effective Website Compliance Program

For adult website operators, compliance can no longer live in a folder that only opens when a bank, regulator, attorney, or payment processor starts asking questions.

Corey D. Silverstein ·
trends

Meet the Women Shaping the Business of Pleasure

Over the past two decades, the pleasure products industry has undergone a transformation that extends beyond product innovation. Once defined largely by novelty, stigma and male-driven narratives, the industry has steadily evolved into a sophisticated, wellness-oriented sector shaped by education, inclusivity and consumer empowerment.

Ariana Rodriguez ·
opinion

How to Create Clips Fans Come Back To

Let’s be real for a second: the independent porn industry is getting tougher to succeed in, largely because of what many people call “brain rot.” Fans have shorter attention spans thanks to endless scrolling on short-form media apps, and if your clips don’t stand out amid the flood of free content online, it can be difficult to convey their value to viewers.

Aerie Saunders ·
opinion

A Practical Guide to Refreshing Your Creator Brand

The word “rebrand” can spark instant dread. Why mess with my favorite burrito? What’s with the new logo? Or in the world of online sex work: Wait, she changed her name? Dyed her hair? OMG did she really swap out the good-girl-next-door vibe for full leather baddie?

Jenna Gargles ·
profile

Kylie Baker Details Rise From Store Support to Regional Manager

When Kylie Baker first stepped into adult retail, it wasn’t part of a long-term career plan. It was a favor, a simple act of support for a friend who needed help covering shifts. Nearly 12 years later, that moment has evolved into a leadership career defined by adaptability, resilience and a people-first approach.

Women In Adult ·
opinion

Building a Queer Audience Across Multiple Platforms

Building a queer audience online can be like trying to flirt at a party where half the people pretend you don’t exist, and the other half want you to leave. On some platforms, the word “gay” alone can tank visibility. On others, showing too much skin, using the wrong hashtag or linking too directly to adult content can quietly bury your posts before anyone sees them.

Guy Spencer ·
profile

Ohdoki Sets Sights on International Growth With 'The Handy'

Some brands rush to cover every facet of the pleasure products market. Others aim to do one thing — and do it exceptionally well.

Colleen Godin ·
opinion

5 Key Features Your Adult Ecommerce Website Might Be Missing

I spend a lot of time on adult ecommerce websites. Not just looking at the front end, but digging into what’s actually driving traffic, conversions and long-term growth. Here’s the reality: most adult brands are leaving money on the table.

Hail Groo ·
profile

SantanaXXL on Breaking Barriers and Making Room for Plus-Size Creators

SantanaXXL doesn’t do subtle. There’s his loud, contagious laugh. The oversized, impossibly cool Louis Vuitton shades perched effortlessly on his face during his chat with XBIZ. The ensemble he casually describes as a “lounge outfit.”

Jackie Backman ·
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