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Articles by Kate Kozlova

opinion

How Sexual Wellness Brands Can Use Emotional Marketing to Build Loyalty

Adult businesses have never had access to every marketing tool available to mainstream brands. Platform rules, advertising restrictions and content policies can limit the options for sex toy manufacturers and retailers. Add a difficult economy and more cautious consumers, and relying on tactics that worked a few years ago may no longer be enough.

Kate Kozlova ·
opinion

How Retailers Can Adapt Their Strategies During a Sales Slowdown

Every economic slowdown prompts businesses to ask a challenging question: How can we survive until circumstances get better?

Kate Kozlova ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
opinion

How to Get Your YouTube Account Restored After Being Banned

Few platforms provide significant year-on-year growth in terms of paid subscribers and sponsors for content creators, but YouTube has proved more dynamic than most.

Kate Kozlova ·
opinion

How to Engage, Reward Customers to Ensure Return Shopping

Whenever someone steps into your store, you have an opportunity to turn them into a return customer by offering a satisfying and memorable experience.

Kate Kozlova ·
opinion

How to Perfect Your Retail Sales Staff Training

Sales consultants working in adult stores have more responsibility than we might imagine. They are tasked with making people feel comfortable from the very moment they enter a store.

Kate Kozlova ·