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Articles by Naima Karp

opinion

Boosting Visibility for Female Sexual Dysfunction Products to Overcome Stigma

It is undeniable that sexual wellness has entered the mainstream, and the market is expected to expand. Many of those sales are driven by women, who have become more empowered than ever to buy sex toys and accessories — especially since the COVID-19 pandemic, when a significant consumer uptick made this shopping category more lucrative than ever.

Naima Karp ·
opinion

How Gen Z Is Reshaping Pleasure Product Marketing

Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen Z’s priorities are completely different from those of their predecessors, and so are their shopping habits.

Naima Karp ·