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Articles by Alexandra Bouchard

opinion

Retailer Tips for Creating a More Size-Inclusive Lingerie Department

I enjoy witnessing the confidence of someone leaving a fitting room, standing a bit taller. Their shoulders are squared, a spark shines in their eyes, and they view themselves in a new light. That moment presents one of the simplest sales opportunities on the sales floor.

Alexandra Bouchard ·
opinion

Exploring the Shift Toward Pleasure Products Designed for All Bodies

The last few years have seen a positive change in our industry, as more brands and innovators are finally prioritizing accessibility. Whether they call it inclusive design, adaptive pleasure or accessible intimacy, the aim remains the same: Pleasure should be accessible to everyone, including people with limited mobility or physical disabilities.

Alexandra Bouchard ·
opinion

How Genuine Connection Drives Retail Success

When I hear struggling adult retailers lament about a lack of customers, I want to sympathize, but I also want to tell them: “People haven’t stopped shopping. They haven’t lost interest in pleasure, play or discovery. If your business is underperforming, the problem may not be your customer base. It may be how you’re connecting with them — or failing to.”

Alexandra Bouchard ·
opinion

How Humor Breaks the Ice in Adult Retail

Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort.

Alexandra Bouchard ·