Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort.
Think about it: Adult retail is intimate. Customers arrive with a wide range of emotions, from excitement to nerves or even shame. They don’t know if they’ll be judged for what they’re buying, or if they’ll even be able to get up the nerve to ask for what they want. In those situations, humor is the great equalizer. It takes the pressure off and says, “Hey, this is normal, we can have fun with this.”
In the end, humor may be just the thing to break the ice and seal the sale.
The Power of a Good Laugh
I learned that lesson the very first day of my adult retail career. My first customer walked in and shyly asked for something for her “front.” She wouldn’t say “clitoris” or “vulva,” or mention any body part. Just her “front.”
I had gone through hours of sales training and thought I was ready for anything — but somehow I randomly and completely blanked on the word “motor.” Instead, I blurted out, “I’m thinking big today — the engine in the bullet.”
She lost it, laughing so hard that the tension evaporated on the spot. Suddenly, the woman who couldn’t bring herself to name a body part was cheerfully talking about the 20 vibrators she already owned. At the time, Doc Johnson’s Lucid Dreams line was the hot ticket item — and of course, she had them all.
It was a turning point. One silly slip, one burst of laughter, and the walls came down. She wasn’t nervous anymore. She wasn’t embarrassed. She was a proud collector showing off her love for pleasure. And it started because of a joke I never even meant to make.
Years later, I saw it again in a very different way. Pipedream had just released its Fuck Me Silly doll. A man walked by, stopped in his tracks, and said, “Wow.”
Without thinking, I quipped, “Yeah, she’s not a cheap date.”
He glanced at the price tag — $900 — and said, “I’ve paid more than that.”
Perfect setup. I volleyed back: “Great! She’s sold. The quietest, most loyal date you’ll ever have.”
He laughed, nodded and said the words every salesperson loves: “I’ll take it.” Sarcasm closed a $900 sale. Humor made the uncomfortable comfortable.
Those moments have stuck with me, because they prove that sales in this industry aren’t just about discounts, training scripts or memorized product features. They’re about comfort and connection — and nothing sparks connection like sharing a laugh.
Comedy Made Easy
The best part is, you don’t have to be a stand-up comedian or take improv classes to use humor effectively. It can be as simple as embracing playful language or leaning into puns. I’ve heard salespeople toss off lines like: “Hope it hits the spot — literally,” “This one will give your batteries a run for their money” and “She’s high maintenance, but totally worth it.”
It doesn’t have to be polished, just human. Forgetting the word “motor” turned into one of the best sales of my life. Why? Because laughter broke the ice.
The same goes for generational references. When Gen Xers or boomers frown at an aux jack, telling them “It’s like plugging headphones into a Walkman!” gets them laughing — and yes, maybe groaning at the reminder of their age. But that groan is laughter in disguise.
Instead of the generic “Have a nice day,” you can send them off with a playful “Enjoy!” It’s small, but it lands differently. It acknowledges what they bought without making it awkward. Even silly send-offs like “Have a fan-testicle day!” can make the difference between a forgettable transaction and a memorable one. The product goes home with them, sure — but so does the feeling you left them with.
Why It Works
Humor works because it shifts the power dynamic. Without it, customers may feel like they’re on the spot, revealing private parts of their lives to a stranger. With it, they feel like they’re in on it. You’re not just a salesperson anymore — you’re someone who gets it.
When you crack a line that lands, it’s not about being clever; it’s about building trust. The nervous giggle gives way to a full laugh, and suddenly the customer feels free to ask genuine questions. They’ll tell you what they’re actually looking for instead of skirting around it. They’ll buy what excites them instead of settling for what feels “safe” or will get them out the door quicker. And the bonus? They come back, because your store doesn’t just sell products — it sells comfort.
Lighten Up, Sell More
We put too much pressure on ourselves to say the right thing, to look professional, to avoid stepping on toes. But in this industry, humor isn’t unprofessional — it’s essential. It reminds people that pleasure is supposed to be fun, not clinical. It makes us approachable. It makes our products approachable. Most importantly, it makes our customers feel at ease. Sometimes we forget that most of them just need a reason to breathe, relax and smile. When the air gets lighter, the sales get easier.
So laugh a little. Crack that joke. Worry less about what they’ll think and more about how they’ll feel walking out your door. Because in the end, humor may be just the thing to break the ice and seal the sale.
Alexandra Bouchard is an account manager for BodispaB2B and Nobü Toys, blending sales know-how with a passion for people and the pleasure industry.
