What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?
The “novelty” label may have become an anachronism, but that hasn’t stopped adult brand WoodRocket from translating old-school raunchy fun into retail success. According to co-founder Lee Roy Myers, the company’s cartoon dildo enamel pins, pot leaf earrings and “FUCK”-emblazoned trucker hats are selling like hotcakes.
How could anyone who gets to work in an industry filled with such wonderful people, who appreciate the humor and love that goes into our products, not feel motivated to keep on doing what we do?
“I can’t speak for other companies, but for us, novelty sales keep growing,” says Myers, sporting a “Bad Motherfucker” trucker hat. “Even with inflation and new tariffs, people still like to buy fun things — but they don’t want to spend a lot, and novelties are quite affordable compared to many other products in stores.”
“Knock wood,” he adds, never one to miss an opportunity for dry humor.
Myers co-founded WoodRocket Products in 2020. The brand has since become a leader in everything from stoner humor and glittery butt plug pins to grown-up coloring books featuring bikini-clad renditions of “The Golden Girls.” WoodRocket also offers a line of vibes and plugs called Naughty Bits, featuring toys named Bad Bitch and Anal Gnome.
Myers’ career didn’t start with nude playing cards and humorous air fresheners, however — though he proudly admits he’s always had a knack for bawdy humor. From 2013 until COVID-19 hit, he ran WoodRocket Productions, a porn parody company best known for titles like “SpongeKnob SquareNuts,” “Strokémon,” “Fap to the Future” and “Ten-Inch Mutant Ninja Turtles.”
Myers summarizes his origin story this way: “Boy grows up in Canada, studies hard, graduates, works in television, quits television, writes a porn parody for fun, becomes an XMAs award-winning director. Our videos got very popular very quickly, and we went viral a lot. But most importantly, we had a lot of fun making fun stuff, which turned out to be a theme for WoodRocket.”
Then, in 2016, as a small promotional stunt in keeping with the company’s goofball theme, Myers tried his hand at novelty product design.
“We began making merch, just porn parody-themed stuff,” he explains. “We started with enamel pins. They were popular with our fans, but we wanted to see if we could sell some to stores. We could not. There wasn’t a lot of interest in a Dickachu pin.”
Revamping his outreach to retailers with more relevant designs, like the aforementioned sex toy-shaped enamel pins and sexy adult coloring books, eventually drew enough interest to turn WoodRocket into a kind of hybrid: part porn studio, part novelty manufacturer. But when the COVID-19 pandemic disrupted all businesses that required in-person interaction, Myers made the decision to shut down his adult production house and commit full-time to WoodRocket Products.
He credits both his highly supportive family and his “incredible, patient” business partners for enabling him to transition successfully from production to novelties.
“Seriously — and I say this without any sarcasm, which is very, very, very rare for me — I am just a fortunate guy with some good people in my life,” Myers attests. “I have been able to rely on the help and guidance of some amazing people to find my way. I work with an incredible designer, who is one of the most creative and innovative people I have ever met. I work with my wife and my best friends, and we all learned about the ins and outs of our new business together.
“Also, I have cats,” he adds. “They’re great.”
These days, Myers says, he is just grateful to be able to work in an industry where he can hold the professional title of “co-founder/manager/dick joke writer.” He also sings the praises of his industry colleagues.
“How could anyone who gets to work in an industry filled with such wonderful people, who appreciate the humor and love that goes into our products, not feel motivated to keep on doing what we do?” he asks rhetorically.
That attitude may help explain WoodRocket’s success. Well, that and the brand’s popular and tasteful “Eat a Bag of Dicks” enamel pin.
Barreling forward into 2026, WoodRocket has plans to launch a viral marketing program for retail partners and introduce new products, including stickers, plush toys, party supplies, games and more. The ultimate goal, however, remains the same.
“We are just excited to do what WoodRocket does best,” Myers shares. “We make stuff that makes people laugh. We love doing that.”
