Bruce Murison Returns to Lead Standard Innovation as CEO

OTTAWA — Standard Innovation today announced a corporate restructuring with a focus on expedited product development and fuelling long-term sales growth.

Bruce Murison, inventor of the We-Vibe and co-founder of Standard Innovation, is returning to lead the company as its CEO.

Standard Innovation also announced the appointment of Frank Ferrari to the position of president.  

After four years away from the day-to-day operations of Standard Innovation, Murison is returning to further develop the We-Vibe product strategy, extend the brand’s offering and expand the company’s global growth, a company release explained.    

Murison has appointed Ferrari as Standard Innovation’s president. Ferrari will lead the senior management team and work closely with Murison to drive the strategic business direction.

Ferrari has been a member of board of directors of Standard Innovation since 2008. He has a background in business analysis and project management.   

Standard Innovation is a leader in designing and manufacturing high-quality intimate products.

Its original and signature couples’ product, We-Vibe, has become one of the most popular pleasure products on the market.