Standard Innovation Appoints Tina Cantrill V.P. Marketing

Standard Innovation Appoints Tina Cantrill V.P. Marketing

OTTAWA, Ontario — Standard Innovation announced today the appointment of Tina Cantrill as vice president marketing.

The company said Cantrill brings a wealth of marketing experience to the newly created role. She will lead the marketing team to build and support Standard Innovation brands globally.

“Tina’s health and wellness marketing background, coupled with her executive management experience will be invaluable as Standard Innovation grows our brand portfolio,” president Frank Ferrari said. “She will focus on marketing strategy and global execution to grow both the We-Vibe and Laid brands and to help create products that meet consumer needs and drive customer preference.”

Cantrill has more than 15 years of marketing executive experience in the pharmaceutical industry, holding key positions at Novartis, Reckitt Benckiser, Merck/Schering-Plough and Bristol-Myers Squibb. She has an MBA in management from the University of Leicester; where she also studied to become a registered nurse.

Standard Innovation noted that Cantrill has a passion for volunteering to make women’s lives better and for mentoring the next generation of talent. She contributes to non-profit organizations that help women suffering from addiction and those who are victims of human trafficking, as well as Futurpreneur Canada, Invest Ottawa, and Telfer School of Management.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

Show More