Standard Innovation Acquires Norwegian Brand, Laid

OTTAWA, Ontario — Standard Innovation has announced the acquisition of Laid AS, the Norwegian designer and manufacturer of the Laid brand sex toys.

Laid creates products for men, women and couples, using body-safe materials and responsible manufacturing and packaging.

“Laid’s well-designed, premium-quality products perfectly compliment the We-Vibe brand,” said Frank Ferrari, president of Standard Innovation. “Laid co-founders Line Andersen and Karianne Ellekrans, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team.”

Laid products, including penis rings, dildos and vibrators made of silicone and stone are available to distribution partners beginning June 3, the company said. The full product line can be viewed at laid.no.  

Retailers can find a Laid distributor in their territory at laid.no/map or by contacting their Standard Innovation/We-Vibe sales representative. For more information on Laid products retailers may contact Standard Innovation at customercare@standardinnovation.com or (613) 828-6678. 

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

Show More