USITC Issues Advisory Opinion in We-Vibe vs. LELO Suit

OTTAWA, Ontario — Standard Innovation Corporation, the manufacturer of the We-Vibe brand of sexual wellness products, announces that on June 30, the U.S. International Trade Commission (USITC) issued an advisory opinion that Lelo’s Ida and Tara products are outside the scope of the Commission’s General Exclusion Order and Cease and Desist Order.

In June 2013, the USITC banned the importation of infringing Lelo products, including the Tiani and Tiani 2, citing infringement of Standard Innovation’s U.S. Patent No. 7,931,605 (“’605 Patent”). Subsequently, Lelo released the Ida and Tara, and in September 2013, requested an advisory opinion from the USITC on the Ida and Tara.

“The issue of whether Lelo’s Ida and Tara products infringe Standard Innovation’s patent, which Standard Innovation maintains to be the case, remains open to be decided on the merits following a complete court trial,” the company said in a press release. “Advisory opinions are not binding on district courts. An ‘advisory opinion’ from the USITC offers advice to those who request it as to whether a particular imported product falls within the scope of a previously issued USITC exclusionary order. Also unlike final determinations, which have the weight of conclusive legal findings, advisory opinions are merely advisory and can be revoked by the USITC at any time.

“While Standard Innovation is disappointed with the decision and disagrees with the finding that the Ida and Tara products do not infringe Standard Innovation’s ’605 Patent, alternative avenues of relief remain open for what Standard Innovation believes is a continued infringement by Lelo. Standard Innovation will continue to enforce its valuable intellectual property rights, including pursuing legal action against those parties who attempt to market and sell infringing products.”

Standard Innovation was represented by Osha Liang LLP and Mayer Brown before the ITC, and Osler, Hoskin & Harcourt as coordinating litigation and intellectual property counsel.

We-Vibe distributors and retailers with any questions or concerns may contact Standard Innovation at legal@standardinnovation.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More