Pleasure

What Pleasure Brands Can Learn From Gen Z's Approach to Sex

The most shocking thing I’ve read about sex recently was in the autobiography of the late Matthew Perry, where the “Friends” star cheerfully admitted there was a time in his life when his penis didn’t work for many years.

Personal Fav to Showcase Plant-Based Sex Serum, Pleasure Oil at Vibe Expo

Personal Fav Co. will showcase its Whet plant-based sex serum, and its Pique pleasure oil, at Vibe Expo, “the pleasure show,” set to take place at the stylish Loews Hollywood Hotel Jan. 12-13.

A Look at the Trends Shaping the European Pleasure Market

In today’s growing, global landscape of pleasure products, Europe stands as a vibrant and diverse market that’s constantly adapting to changing regulations while catering to ever-evolving consumer demand.

Why 'Innovation' Is More Than a Buzzword in the Pleasure Biz

These days, the word “innovative” seems to pop up in reference to almost anything, from electronics to foodstuffs. Whatever it is, someone is probably out there trying to make the new, better, more innovative version. But what does that really mean?

Indian Pleasure Brand 'Sassiest' Secures Funding Led by Besharam's Raj Armani

Indian sexual wellness startup Sassiest has secured pre-series funding led by Besharam’s Raj Armani.

A Look at the Evolution of Clitoral Stimulation Pleasure Products

S-Hande to Showcase 'Multi-Pleasure Vibrators' at Vibe Expo

Shenzhen S-Hande Technology Co. will showcase its line of vibrators at Vibe Expo, “the pleasure show,” set to take place at the stylish Loews Hollywood Hotel on Jan. 12-13.

How Integrated Marketing Can Play an Essential Role in Pleasure Product Sales

Right now, there are more PR and marketing channels than ever before. Some are closed to the adult industry, but there are still more than enough channels available to help you turn your audience into customers.

Meet the Mother-Daughter Duo Behind Like A Kitten Pleasure Brand

In 2017, Natalie Annis was ready for a career pivot. She was working in the construction industry as the owner of a manufacturing and distribution company, but after 20 years in that business, she was ready for a change.

What Pleasure Brands Can Learn From Lush's Boycott of Facebook, Instagram

Leading cosmetic company Lush has completely turned its back on the top social media platforms, stating simply, “Be Somewhere Else” on its otherwise empty profile pages.

Is 'Cuffing Season' a Marketing Gold Mine for Pleasure Brands?

When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to the calendar seasons: Christmas, spring/Easter, summer… and cuffing season.

Coquette Debuts 'Pleasure Collection' Toy Line

Coquette Lingerie has debuted its first Pleasure Collection toy line.

Women in Charge: Meet the Female Honchos Shaking Up the Pleasure Biz

Pioneering female execs have broken down barriers and challenged long-standing stereotypes, paving the way for a growing wave of entrepreneurs who have continued to shake things up.

Pleasure Brand Girls Get Off Restocks 'Tiff' Toy

New Zealand-based pleasure brand Girls Get Off has restocked the Tiff dual-stimulating device, featuring an internal vibrating arm and an external pulsing function.

Timeless Experience: Jessica Drake on Promoting Sex Ed Through Pleasure

Jessica Drake wears many hats for Wicked Sensual Care. A much-lauded adult star for over two decades, she now serves up enthusiasm, knowledge and passion in product development and marketing for the lube brand.

Triple Win: When the Pleasure Industry Gets Charitable, Everybody Benefits

The pleasure industry has always been about helping people to feel good, and today innovators are doing so in even more far-reaching ways. There is a constant stream of new products released, each designed to encourage users to feel better.

OEJ Novelty Launches Pulsating 'Pleasure Pen' Vibrator

OEJ Novelty/Our Erotic Journey has debuted the newest addition to its Curious Collection, the Pleasure Pen.