Pleasure
Indian Pleasure Product Industry Surveyed in New Documentary 'Bad Toys Inc.'
Indian documentary streaming platform DocuBay will debut on Friday “Bad Toys Inc.,” a 45-minute program surveying the country’s pleasure product industry.
XBIZ Expo Pleasure Product and Retail Trade Show Website Goes Live
The event website for the XBIZ Expo pleasure product and retail trade show is now live.
Is Generative AI Helping or Hurting the Pleasure Biz?
In her TED Talk “What Will Happen to Marketing in the Age of AI?,” Jessica Apotheker of Boston Consulting Group explains a study conducted by her firm and Harvard University, which revealed that “when people overrely on generative AI, the collective divergence of ideas drops by 40%.”
Gen Z: How Social Media Is Driving Pleasure Product Modernization
“Zoomers,” another term for Gen Z, is a play on “boomers.” It references the fact that — unlike their millennial and Gen X predecessors, who had to acclimate to the digital world as it was still dawning and exponentially growing — this generation grew up in a world that was already fast-paced and technology-driven.
Bodispa Inks Distro Deal With 7 Pleasure Brands
Bodispa has signed a distribution deal with Sensuva, Intimate Earth, Zuice for Men, No More Wet Spot, One-DC, Thank Me Now and Sleazy Greetings.
Coquette Unveils 2024 Pleasure Collection
Coquette Lingerie has debuted its 2024 Pleasure Collection.
How Gen Z Is Reshaping Pleasure Product Marketing
Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen Z’s priorities are completely different from those of their predecessors, and so are their shopping habits.
Etsy Updates Policy to Ban Sale of Most Adult Pleasure Products, Content
Etsy will ban sales of most pleasure products and content that depicts sex acts and genitalia starting July 29.
Pleasure Toy Queen Scores Australian Adult Industry Award
Pleasure Toy Queen Patricia Peters has nabbed the 2024 Australian Adult Industry Award for Best Journalist/Presenter/Blogger.
Trojan Introduces 'Dual Pleasure Vibrating Wand'
Condom mainstay Trojan has released the Dual Pleasure Vibrating Wand.
Sextech 2024: A Look at the Latest Innovations in Pleasure Products
From classic designs amplified with extra power to unique functions and one-of-a-kind shapes intended for deep stimulation, the current wave of pleasure products is bringing customers new ways to push boundaries and immerse themselves in pleasure.
XBIZ Expo to Unite Premier Pleasure Brands and Buyers, Jan. 16-19
XBIZ is pleased to announce its January 2025 lineup of B2B events for the pleasure industry.
Eldorado to Carry Vella Women's CBD Pleasure Serum
Eldorado Trading Company is now exclusively carrying Vella Women’s CBD Pleasure Serum.
White Center Pride to Host 'Pleasure in the Piazza' Pop-Up
Pleasure brand Passionate Playground's founder, Deborah Semer, has partnered with the owners of MisFit Fitness and Mystic Sons Lodge to create a pop-up shop that offers a curated selection of adult wellness products.
Affiliate Partnerships Tips for Boosting Pleasure Brands' Digital Presence
If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for each confirmed sale or referred customer.
How Sustainability Yields ROI for Pleasure Brands and Their Retailers
Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and carbon emissions.
A Look at Diversity in Today's Pleasure Biz
As the pleasure industry has grown and evolved, so has a movement of multicultural executives, engineers and influencers challenging the status quo and working to make the sector more inclusive and representative.
India in Focus: A Look at the Region's Budding Pleasure Market
Rich in culture and steeped in tradition, India has contributed some of the world’s most important and enduring art and literature — including classic depictions and examinations of sex and sexuality, most notably the Kama Sutra.
A Guide to Sustainable Pleasure Product Merchandising
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.
Tonga Now Shipping New La Nua Lubes, Pleasure Sets
Tonga BV is now shipping a collection of six new personal lubricants, as well as five limited edition pleasure sets, from La Nua.