Pleasure
A Guide to Sustainable Pleasure Product Merchandising
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.
Tonga Now Shipping New La Nua Lubes, Pleasure Sets
Tonga BV is now shipping a collection of six new personal lubricants, as well as five limited edition pleasure sets, from La Nua.
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch
With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.
Pipedream Now Shipping 'Ultimate Pleasure Max' Stimulator
Pipedream Products’ Midwest distribution center is now shipping the newest version of the company’s Her Ultimate Pleasure vibe, Ultimate Pleasure Max.
How Awareness Revolutionized Materials Used in Pleasure Products
Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.
Why Getting Back to In-Person Events Is Imperative for Pleasure Biz
Even before COVID-19, consumers were already increasingly shopping online. During the pandemic, that trend naturally skyrocketed, and many of us store owners and suppliers became accustomed to leaning back and managing nearly all of our business from behind a screen.
What Pleasure Brands Need to Know About Celebrity Endorsements
The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.
The Next Wave: Pleasure Industry Execs Forecast 2024
The dawn of 2024 is upon us and the adult retail biz is buzzing with anticipation, looking forward to seeing what new, innovative pleasure products, lubricants and sensual cosmetic lines will hit the market in the coming year.
NY Times Profiles 'Technosexual' Pleasure Data Tracking Trend
The New York Times published an article Friday by Styles section dating columnist Gina Cherelus, about pleasure products for “those who want to take a data-driven approach to their pleasure.”
Nasstoys Marks 45 Years of Pioneering in the Pleasure Industry
Longtime pleasure products manufacturer Nasstoys, known for its vast variety of adult products and supplements, is commemorating 45 years in the business of making people happy.
Men.com Relaunches 'MenSexGear' Pleasure Product Line
Men.com has relaunched its MenSexGear line of male pleasure products, and will be featuring them in a new series, "Unboxing Men."
Combining Pleasure Biz Marketing Tactics Into a Strategy for Growth
"New year, new you” isn’t just a personal mantra. It’s a game changer for businesses too. With the holiday season behind us, now is the perfect moment to dust away the cobwebs of lingering routine, toss out the empty coffee cups and gather ’round for a digital marketing powwow.
The Mainstreaming of Pleasure Products: Boom or Doom?
Not all that long ago, the idea that you might pick up a sex toy at the same drugstore or big box store where you do the rest of your shopping seemed unlikely at best. But today, with attitudes toward sexual wellness shifting, our category has hit the mainstream.
XBIZ Honors Brings Pleasure Community Together for Its Biggest Night of Celebration
Executives and leaders of the pleasure industry gathered Sunday night to toast outstanding career achievements with a night of glamorous looks, heartfelt speeches and fun tributes as they took to the stage to present and accept coveted XBIZ Award and XBIZ Exec trophies.
What Pleasure Brands Can Learn From Gen Z's Approach to Sex
The most shocking thing I’ve read about sex recently was in the autobiography of the late Matthew Perry, where the “Friends” star cheerfully admitted there was a time in his life when his penis didn’t work for many years.
Personal Fav to Showcase Plant-Based Sex Serum, Pleasure Oil at Vibe Expo
Personal Fav Co. will showcase its Whet plant-based sex serum, and its Pique pleasure oil, at Vibe Expo, “the pleasure show,” set to take place at the stylish Loews Hollywood Hotel Jan. 12-13.
A Look at the Trends Shaping the European Pleasure Market
In today’s growing, global landscape of pleasure products, Europe stands as a vibrant and diverse market that’s constantly adapting to changing regulations while catering to ever-evolving consumer demand.