'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

SAN FRANCISCO — Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

The toy raised $100,000 in the first 12 hours of the campaign and $260,000 to date, making it the most funded insertable pleasure product in Kickstarter's history.

Invented by former NASA Mars mission software engineer Michael Weiss-Malik, Groove Thing transforms audio into high-fidelity physical sensations that mirror the tone and texture of the music, allowing users to feel as well as hear the sounds.

"Music should be felt, not just heard," said Weiss-Malik. "We're redefining how people connect with their favorite songs, opening new creative possibilities for musicians, and helping break down shame around bodily pleasure. This isn't just a new product. It's a new medium."

Co-founded by movie producer Elizabeth Dell and sex educator Caitlin V Neal, Groove Thing was developed in partnership with Design 1st, the firm that also designed We-Vibe.

"I've been a sex and relationship coach for over a decade, and I've long suspected that music and sensation could be combined to bring people to new heights of connection and pleasure," said Neal. "Groove Thing isn't just another toy. It's the first of its kind. It's sensual, embodied, transformative, and deeply pleasurable."

For more information, visit the Groove Thing Kickstarter page.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment line.

Monster Cocks Debuts 'Screamer' Dildo

Pleasure brand Monster Cocks has introduced its new dildo, the Screamer.

Kheper Debuts New 'Hot Naked Men' Playing Cards

Kheper Games has introduced its new "20 Years of Hot Naked Men" deck of playing cards.

Tiffani Madison Debuts Her Fleshlight Pro Stroker

Tiffani Madison has debuted her new Fleshlight Pro stroker, modeled on her anatomy.

Dame Debuts Limited-Edition 'Toy Stories' Book

Sexual wellness brand Dame has partnered with 11 erotica authors for a limited-edition book, titled “Toy Stories.”

Our Erotic Journey Expands Lineup With New Dildo Collection, Vibe & Stroker

Our Erotic Journey has debuted a new stroker as well as a new collection of dildos and expanded its Sublime collection of vibrators.

B-Vibe Spotlighted on Reviewed.com

B-Vibe has been featured in a Reviewed.com round-up of top-rated anal toys by writer Ryan Yates.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli lingerie line.

The Cowgirl Debuts 'Saddle' Sex Machine

Cowgirl has introduced its new Saddle sex machine with attachments.

Show More