NEW YORK — Electric Novelties has appointed adult industry veteran Rob Phaneuf vice president of sales and marketing, effective immediately.
In his new role, Phaneuf will oversee sales strategy, team development, key account growth, new business initiatives and expansion into new product categories. He will also support original product development and private-label opportunities through Electric’s manufacturing partnerships.
Phaneuf brings more than 25 years of industry experience in sales, product development, marketing, packaging and retail strategy. He most recently served as director of sales and marketing at XR Brands. Before that, he spent more than 20 years with Pipedream Products in senior sales and product development roles.
“Rob brings an incredible amount of experience, energy and creativity to Electric,” said Electric Novelties Senior Sales Executive Adam Hasner. “He knows how to connect with customers, build excitement around products and turn ideas into business.”
Phaneuf said Electric’s established customer relationships, sales team, brands and manufacturing capabilities attracted him to the position.
“What really drew me to this opportunity is the strength of Electric’s factory relationships and what we can create through them,” Phaneuf said. “The infrastructure and connections are already there. Now it’s about unlocking their full potential. I’m excited to work with Elan, Adam and the entire Electric team to make Electric a true innovation leader."
