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Articles by Bryony Lees

opinion

Is 'Cuffing Season' a Marketing Gold Mine for Pleasure Brands?

When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to the calendar seasons: Christmas, spring/Easter, summer… and cuffing season.

Bryony Lees ·
opinion

The Basics of Influencer Marketing for Pleasure Brands

"Influencer marketing" means exactly what it says: sourcing people to help promote your products, services or events. Influencers can boost your signal by attending brand events, uploading candid reviews of your products or simply giving you a shoutout on social media.

Bryony Lees ·