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Articles by Vanessa Rose

opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

How to Master Online Training for Retail

Imagine you’re in a retail store. You want to make a purchase but aren’t sure which product to choose. As your eyes scan the shelves, different thoughts cross your mind: “This one has the most attractive packaging.” “But I’ve heard good things about the brand that makes that one.”

Vanessa Rose ·
opinion

Gimmicky or Genius? Tips for Creating Impactful In-Store Displays

In-store displays can make a lasting impression on consumers. While some retail spaces have a minimalist design, it’s not uncommon to see multiple in-store displays and complex stimuli competing for consumers’ attention.

Vanessa Rose ·
opinion

Triple Win: When the Pleasure Industry Gets Charitable, Everybody Benefits

The pleasure industry has always been about helping people to feel good, and today innovators are doing so in even more far-reaching ways. There is a constant stream of new products released, each designed to encourage users to feel better.

Vanessa Rose ·
opinion

How to Advise Customers on G-Spot Stimulation

The clitoris and the G-spot. Between them, these two anatomical features dominate both popular discourse about sexual pleasure and the world of adult pleasure products. There are countless toys designed to stimulate the clitoris and/or G-spot, whether separately, in succession or simultaneously.

Vanessa Rose ·
opinion

How to Get Retail Staff Excited About Product Training

The end of the month is near and that dreaded situation arises: Sales are low and the business may miss its targets. The team is under increasing pressure and staff members are putting in the hours — but the desired results just aren’t there. Where is it all going wrong?

Vanessa Rose ·
opinion

How to Win Customers With Personalized Service

Competition in adult retail is always increasing, making the shopping experience almost as important as the products in winning over customers. So, it should come as no surprise that many retailers are leaving no area untouched in an attempt to please their customers and keep them coming.

Vanessa Rose ·
opinion

How to Promote Wellness, Education Through Our Own Communication

As part of the adult goods market, I bet that you’re open to talking about sex toys — at least with your peers in the industry.

Vanessa Rose ·
opinion

Effective Product Presentation Begins With Customer Protection

Some brands have truly iconic product packaging. I’m thinking of a certain luxury jewelry house whose packaging is instantly recognizable and integral to the customer experience.

Vanessa Rose ·
opinion

Why It’s Time to Standardize Sex Toy Sizes

Are you the same size across clothing brands? I can’t say that I am. Not because my body shape fluctuates all that much, but rather because the size charts are inconsistent.

Vanessa Rose ·
opinion

A Look at the 3D Future of Online Merchandising

When shopping online, how important are product images to you?

Vanessa Rose ·
opinion

Why Retailers Need Product Samples Now More Than Ever

Product training is essential for high-quality customer service, especially in the adult goods market dealing with the most intimate needs. But in these unprecedented times, the mode of delivery is set for a shake-up.

Vanessa Rose ·