How to Advise Customers on G-Spot Stimulation

How to Advise Customers on G-Spot Stimulation

The clitoris and the G-spot. Between them, these two anatomical features dominate both popular discourse about sexual pleasure and the world of pleasure products. There are countless toys designed to stimulate the clitoris and/or G-spot, whether separately, in succession or simultaneously. The underlying assumption is that one or the other — or perhaps both together — is a “magic button,” the stimulation of which results in orgasms for bodies with a vulva.

However, not all vulvas have a visible clitoris, and not all vulva owners know where their clitoris is. Nor do some of their partners. Similarly, not everyone with a vagina can find their G-spot, let alone climax from stimulating it. In fact, some people find G-spot stimulation uncomfortable.

Remind customers that sexual pleasure for bodies with a vagina or clitoris does not rely on just these areas.

I’ve encountered these scenarios in my work as a certified clinical sexuality coach, and pleasure product retailers are likely to encounter them as well. So let’s review some relevant information and figure out what all this means for pleasure products marketed for the G-spot.

What is the G-spot?

Vaginal penetration, whether with a penis or a toy, is generally not the easiest or most effective way to stimulate the clitoris — and stimulating the clitoris is the most reliable way to encourage an orgasm in people with vulvas, according to research. So it’s no surprise that mid-20th century gynecologist Ernst Gräfenberg discovered that his clients very rarely reached orgasm during intercourse.

Gräfenberg attributed this to inadequate understanding of a “urethral erotic zone” a few centimeters inside the vagina, on the belly side. This zone, he found, was comprised of erectile tissue surrounding the urethra, tissue that moved and swelled when aroused. When Rutgers University sexologist Beverley Whipple identified an area similarly located in the vagina that swelled with pleasure, she named it the “Gräfenberg spot,” later known as the G-spot.

Dr. Helen O’Connell is an Australian urologist whose 2004 doctoral thesis is arguably the most thorough piece ever written on the clitoris. O’Connell’s MRI imaging of cadavers revealed no erectile tissue in the vagina itself. Instead, she determined that the key to this so-called “spot” was two bulbs resembling flattened tulips, which hug the vaginal walls and are connected to the body of the clitoris by a root. These bulbs are comprised of spongy erectile tissue similar to the body of the clitoris and its arms, or “crura,” which sit outside the bulbs. Essentially, O’Connell demonstrated that the “clitoris versus G-spot” dichotomy is false; in fact, the two are the same.

Of course, some people are orgasmic from vaginal penetration. Two of the most plausible explanations for this, proposed over the years, are that vaginal penetration stimulates the erectile tissue Gräfenberg identified surrounding the urethra, and that vaginal penetration simulates O’Connell’s vestibular bulbs, which extend from the head of the clitoris to the opening of the vagina. Pressure on the aroused internal clitoris, especially the bulbs, is likely responsible for the intense sensation some experience, which gave rise to the idea of a unique spot. However, O’Connell concluded that the G-spot is not a single anatomical construct or magic button, but rather a complex junction of tissues.

How to encourage G-spot orgasms

Some customers buy a G-spot toy knowing exactly how to stimulate this area on themselves or on a partner. Others are less well-versed, and can’t seem to orgasm even after using the toy repeatedly. The comments I usually hear from this latter group fall into two categories: “Something is wrong with the toy” or “Something is wrong with me.” In many cases, however, the issue is not an inability to reach clitoral orgasm, but rather that the clitoris — external and/or internal — has not been sufficiently stimulated.

When I hear people say that a clitoral or G-spot toy didn’t work for them, I first delve into their understanding of anatomy, reviewing some of the information above. Then I share some of the same tips that pleasure product retailers can fall back on to help customers with their G-spot toy experience:

Tips for customers

First, direct the customer to a high-quality toy designed specifically for their needs and wants. Do they need a toy designed to stimulate the clitoris before penetration targets its deeper, internal structure?

Second, help the customer to maintain realistic expectations. Orgasm is never guaranteed, whether attempting to achieve it alone, with a partner or with a toy. Encourage them to think about pleasure as the goal, rather than focusing solely on orgasm. If they’re feeling frustrated about not climaxing fast enough or at all, remind them that if they are experiencing pleasure, then they are achieving their goal.

Third, ask the customer to consider whether they are putting in the type and amount of effort needed. Every body is different, so suggest that they take time to explore and understand their own. For instance, research has found that people with thicker tissues in their G-spot area are more likely to experience orgasms from G-spot stimulation, compared with those with thinner tissues.

Sometimes, customers may indeed need help from a sexuality or medical professional. Often, however, they can benefit from some basic anatomical education about the G-spot as a zone and how to apply pressure there using a high-quality, purpose-designed toy.

Finally, remind them that sexual pleasure for bodies with a vagina does not rely on just these areas. There are many body parts and types of touch that give a person pleasure. Often, pleasure is more about what is happening in the brain than in the genitals, so encourage the customer to think about how other turn-ons and turn-offs may be affecting their mood and arousal.

Vanessa Rose is a certified clinical sexuality coach and the account manager for Australia and New Zealand at Svakom.


Copyright © 2023 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles


Logo Assessment: A Look at the Traits of Recognizable Logos

Creating a captivating logo is much like composing an orchestral masterpiece where the brand’s visual voice resonates as the leading instrument. In this intricate symphony of design, every single note — every color you choose, every unique character, every deliberate line or curve — plays a pivotal role.

Joe Powell ·

How to Outsmart an Economic Downturn With Retail Tech

As I sit and scan the retail horizon, it’s hard not to get caught up in the economic doom and gloom the mainstream news seems hell-bent on proliferating. Yes, we are in uncertain economic times. Yes, we have to be ready for anything.

Sean Quinn ·

Tips and Insights for Building Retail Success With Google Ads

Building a successful Google Ads campaign can be a time-consuming process, and tasks such as selecting the right setup and bidding strategy can feel overwhelming to those unfamiliar with the platform’s endless acronyms, like PMAX, SSC, LIA, DSA and ROAS.

Lauren Bailey ·

Boutique Blazers: A Look at How Savvy Indie Retailers Are Navigating Latest Trends

Despite the rise of the internet, online shopping and the explosion of social media galloping across phone screens at an unprecedented pace, the centuries-old brick-and-mortar method of retail maintains its relevance by offering unique in-store experiences.


Kix'ies Founder Samantha DeMartini Aims to Revolutionize Sexy Fashion

“I was 17 years old and getting in a boy’s truck for a ride home,” she recalls. “The most popular boy at school! But as I climbed in, my skirt got stuck in my backpack, exposing my ‘nylon butt.’ You know, when a girl’s rear end is smushed into a pair of high-waisted nylon tights.”

Colleen Godin ·

Dr. Picolya McCall-Robinson Aims to Improve Oral Sex With SugahLipz

Dr. Picolya McCall-Robinson first conceived her idea for an oral-sex enhancement product through her work as a licensed psychologist. She observed that many of her clients, individuals and couples alike, were struggling with questions, concerns and discomfort related to their sex lives — particularly oral sex.

Sofia Barrett-Ibarria ·

A Look at the Power of Exclusive Brands in Adult Retail

One of the biggest challenges facing both brick-and-mortar and ecommerce adult retailers is staying ahead of the competition — namely, megasites like Amazon and big-box stores that offer a vast array of products at substantially lower prices.

Hamed Bosset-Allen ·

Tips for Sourcing Valuable Product Reviews, Driving Sales

The truth is, online product reviews are one of your most underrated ecommerce tools for generating revenue and converting sales. In fact, online reviews can be even more important than brand loyalty, free shipping, product quality or even price.

Carly S. ·

Circumventing Unfair Advertising Standards Against the Pleasure Industry

In 1964, a cinema owner was prosecuted for obscenity for showing Louis Malle’s “The Lovers.” The case became sensationalized news and went all the way to the Supreme Court. This led to Justice Potter Stewart nebulously defining “hard-core pornography” by originating the infamous phrase “I know it when I see it.”

Julia Margo ·

How to Introduce Shoppers to Shibari

As consumers’ curiosity about BDSM continues to grow, driving them to explore this kink more and more deeply, we are seeing demand for gear specific to particular activities. The market for rope play has been expanding — particularly due to interest in shibari.

Rebecca Weinberg ·
Show More