Articles by Eric Lee

opinion

How to Leverage Social Media to Increase Retail Foot Traffic, Sales

These days it can feel like everybody is interacting on a screen of some kind, with less IRL engagement than ever. This can be especially frustrating for brick-and-mortar business owners, because while social media followers are great, you need in-person foot traffic to keep your business going.

Eric Lee ·
opinion

How Product Packaging Shapes Retail Success

If you’ve been in a sex shop lately, or even a pharmacy, it’s clear that the pleasure products industry is booming. There are more products out there than ever before. For manufacturers, this means crowded shelves — and competing for shoppers’ attention.

Eric Lee ·
opinion

Why 'Innovation' Is More Than a Buzzword in the Pleasure Biz

These days, the word “innovative” seems to pop up in reference to almost anything, from electronics to foodstuffs. Whatever it is, someone is probably out there trying to make the new, better, more innovative version. But what does that really mean?

Eric Lee ·
opinion

How to Embrace Eco-Friendly Pleasure Products Manufacturing

The way we conduct our businesses can have an important impact on the environment, which is why sustainability has become a major part of many adult product manufacturers’ development plans. But what does it really mean to be an eco-friendly pleasure product designer?

Eric Lee ·
opinion

A Look at the Rise of Penis-Focused Toys

In the last decade, the adult retail industry has seen immense growth. Not only are there more products than ever, but the quality of those products is leaps and bounds beyond what we could have imagined in the past.

Eric Lee ·
opinion

A Look at the Myths Surrounding Products That Are 'Made in China'

When it comes to product quality, the adult retail industry has come a long way. In the span of the last decade, we’ve seen manufacturers become more aware of what goes into high-quality toys and, in response, move away from the subpar practices of the past.

Eric Lee ·
opinion

What It Means to Be a 'Product Geek' in the Pleasure Biz

A lot of us love shopping and keep our eyes peeled for the newest products. Some of us are even collectors or product aficionados, able to list off every available version of a certain type of product and explain the differences between them.

Eric Lee ·
opinion

What to Know About PVC in Pleasure Products Manufacturing

The adult retail industry has come a long way when it comes to product quality. In the span of the last decade, we’ve seen manufacturers grow more aware of what materials make for high-quality toys.

Eric Lee ·