LOS ANGELES — Coquette Lingerie has debuted its first Pleasure Collection toy line.
Coquette's toy collection can be cross-merchandised with Coquette’s Pleasure Lingerie and Pleasure Accessories.
“Many industry buyers appreciate the coordination of the three lines and have been eagerly awaiting the delivery of the final component,” a rep enthused.
The toy line consists of 10 items, described by the rep as “blingy,” with a black and rose-gold theme designed to coordinate with the existing Coquette Pleasure branding.
“The idea was to create dazzling cross-merchandised displays that will make upselling a breeze for our retailers’ staff,” explained Coquette President Marcus Horea. “We have been incredibly successful with this strategy for our Pleasure Lingerie and Accessories, so we knew we could take it one step further with our offering.”
The Pleasure Collection aims to be “an approachable and fashionable gateway to adult products with an elevated sense of design and premium quality,” the rep added.
Coquette developed the line of toys — made of body-safe silicone — together with industry experts and is backing the toys with a five-year warranty.
Tester stands, shelf displays and talkers with product video links, as well as “blingy swag” merch, are available. Downloadable videos, descriptions, high-res photos and size guides are also available as web assets.
“Retailers can look forward to a rollout of online staff training videos coming soon,” the rep concluded.
For more information, contact marketing@coquette.com and visit Coquette.com.
