NEW DELHI — Besharam participated in Zepto’s Prom Night event in Mumbai, making it one of the first sexual wellness brands to do so.
According to a rep, the event is a Valentine’s Day-themed cultural event featuring vendors and influencers, and Besharam’s Experience Hub activation marked one of the first times adult wellness products were showcased at a mainstream lifestyle event in India. The company’s installation was visited by 100 creators, had 65 people participate in its interactive game-based activity, and 43 attendees won massagers at the showcase.
“Our live demonstrations highlighted how modern sexual wellness products increasingly combine technology, personalization, and wellness-focused design,” said the rep. “Visitors were also introduced to emerging trends in the category, including app-enabled toys, AI-supported concepts, and VR-integrated experiences that represent the next wave of global innovation.
“Importantly, the activation focused on education, curiosity, and playful engagement rather than shock value — creating an environment where attendees could ask questions, explore products, and participate without feeling judged,” the rep added.
Besharam co-founder Raj Armani enthused about the event.
“Besharam translates to ‘shameless,’ but for us it represents confidence, authenticity, and freedom from stigma,” he said. “Events like Zepto Prom Night allow us to engage with people in a fun, authentic setting while normalizing conversations around pleasure, relationships, and wellness. When people interact with these products openly, curiosity replaces hesitation.”
For more information, visit Besharam; follow the company on X.com.
