Feature Articles
opinion
A Guide to Sustainable Pleasure Product Merchandising
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.
opinion
Navigating Fraud Prevention in Credit Card Transactions
In the digital age, credit card transactions are essential to global commerce, providing unmatched convenience for consumers and businesses alike. With this convenience, however, comes the risk of credit card fraud, which can result in considerable financial losses and harm brand reputation.
opinion
A Guide to Avoiding Scams in Hard Link Media Buying
‘If it sounds too good to be true, it probably is.” So cautionary wisdom reminds us, yet people still get scammed all the time. Fortunately, there are “red flags” you can watch for to help you identify scams and thereby avoid them.
opinion
The Dos and Don'ts of AI-Generated Content
AI is a hot topic. From automation to personal assistance to content generation, AI technology is already impacting our daily lives. Many industries, including adult, have had positive results using AI for customer support and marketing.
opinion
Retailer Tips for STI Awareness Month
Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.
opinion
Strategic Upscaling of Non-4K Content
If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.
opinion
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
opinion
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
opinion
The ABCs of POS Systems for Adult Store Owners
What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.
opinion
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
opinion
How to Be a Kickass Guest on a Podcast
Podcasts have become a powerful platform for sharing ideas, stories and expertise. Guesting on podcasts can therefore provide tremendous opportunities to grow your fan base. However, being a good podcast guest goes beyond simply having interesting things to say.
opinion
Strategies for Interacting With 'Tricky' Fans
Dealing with fans can often be a mixed bag for content creators. Most fans are friendly, respectful and willing to pay for your attention. However, along with the good comes the bad — in the form of the occasional hater, boundary crosser or freeloader.
opinion
10 AI Power Tips for Adult Creators to Level Up Their Game
Adult entertainment is evolving. We are now entering an era in which artificial intelligence offers more than just fantasy or technological novelty. AI can craft experiences that feel profoundly real, and create connections on a human level, offering personalization and presence that were once exclusive to in-person interaction.
opinion
Shaping Your Brand Narrative for Mainstream Media
For adult creators seeking to navigate interviews and other media interactions with confidence, media training is essential. Whether it’s a live or studio recording, or an interview for a print publication, media training ensures that you are well equipped and appropriately prepared for opportunities that come your way.
opinion
How to Sell Shoppers on Water-Friendly Toys
From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.
opinion
Why BDSM Furniture and Sex Machines Make an Ideal Match
For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.
opinion
To Cloud or Not to Cloud, That Is the Question
Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?
opinion
Tips for Boosting Ecommerce Revenue With Behavioral Insights
At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.
opinion
Upcoming Visa Price Changes to Registration, Transaction Fees
Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each settled transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.
opinion
Unpacking the New Digital Services Act
Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.
