For many adult retailers, summer brings a predictable change in customer behavior. Routines shift, travel increases and shopping habits become less steady.
\n \n \nAdult platforms, including content sites, cam services and dating apps, consistently face a range of high-risk challenges. These include verifying consent, particularly for user-uploaded content, addressing non-consensual material such as leaks and so-called revenge porn, and ensuring effective age verification and protection for minors.
\n \n \nThe Federal Trade Commission’s “click to cancel” rule is coming back around. Last year, a federal appeals court vacated the FTC’s Negative Option Rule, aimed at addressing deceptive or unfair practices and making it easier for consumers to cancel online subscriptions.
\n \n \nPublic relations was never intended to generate immediate revenue. It is a strategic tool for building brand visibility. However, one of the most valuable services offered by full-service PR agencies is often underutilized: content creation.
\n \n \nWhy is it taking so long to get my account approved? It's frustrating for everyone involved, but it's all part of the process. Over the past year, timelines have stretched to 60 days or more for merchants to complete onboarding, from internal compliance review to banking partner approval and final card brand registration.
\n \n \nNot long ago, walking into an adult store often felt like stepping into the shadows. Dim lighting, overwhelming product displays and a transactional experience made many of these spaces unwelcoming. For many women, these environments were not designed with comfort, curiosity or empowerment in mind.
\n \n \nOver the past two years, Alabama has quietly but aggressively transformed itself into one of the most restrictive and unfriendly jurisdictions for the adult entertainment industry. Through the enactment of House Bill 164 and related enforcement mechanisms, the state has layered taxation, compliance burdens and content restrictions in a way that goes far beyond traditional regulation.
\n \n \nEvery long relationship with software hits a point where you realize the tool isn’t exactly what you need. It does what the vendor assumes you need, often created by engineers who have never counted units in a stockroom or looked at countless stockouts and wondered which ones really matter.
\n \n \nOne of Besharam’s earliest customers contacted us three times before placing an order. Not about the product, but about the packaging. “Will anyone know what’s inside?”
\n \n \nAs a creator, you must inevitably navigate the constantly changing terms of service, regulations and financial systems of various platforms. Those platforms host your content at their own discretion, so deplatforming is always a possibility.
\n \n \nShowing up to industry expos is one of the smartest moves a creator can make. If it’s your first time going and the idea makes your stomach flip a little, don’t worry. Preshow jitters are perfectly normal. But if you’re serious about building real momentum, throw those doubts and worries out the window and pack your bags.
\n \n \nOne of the biggest misconceptions in the creator economy is that follower count determines revenue. Many creators assume the path to higher earnings is simply more traffic, subscribers and views. In reality, it’s common to see a tiny fraction of fans responsible for the majority of spending.
\n \n \nWhen creators who have been around a while feel the pull to explore something new, a quiet fear often creeps in: What if growth and evolution end up costing me the audience I worked so hard to build?
\n \n \nTrade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.
\n \n \nMy PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.
\n \n \nIn many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.
\n \n \nAI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.
\n \n \nWhen it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.
\n \n \nWith 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.
\n \n \nIn today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.
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