Sportsheets has reported that it has experienced strong sales of its Sex & Mischief collection, in the wake of the “Fifty Shades of Grey” book phenomenon.
Sportsheets’ Sex & Mischief collection was featured on ABC’s talk show “The View” in a segment showcasing some of co-host Sherri Shepherd’s “Favorite Things.”
Sportsheets’ Sex & Mischief collection of BDSM-inspired fantasy accessories was featured on ABC News in a segment that showcased the product line in association with the erotic fiction “Fifty Shades of Grey.”
On the heels of the launch of its “Fifty Shades of Grey” cross-marketing tool, East Coast News has teamed with Sportsheets to offer the Fifty Shades of Sex and Mischief distributor promotion.
Sportsheets and its Sex & Mischief collection of fantasy accessories have been nominated for Best Product Packaging and Best New Product Range for the upcoming ETO Awards.
Sportsheets has announced a nationwide promotional campaign inspired by the breakout popularity of the literary trilogy "Fifty Shades of Grey" and the impact the BDSM-based erotic novel has had on adult product sales.
HarperCollins launched the eBook imprint Mischief to specialize in erotic fiction. The label hopes to capitalize on the success of E.L. James "50 Shades of Grey."
Sportsheets will be showcasing its three-time XBIZ Award-nominated Sex & Mischief collection at XBIZ Retail 2012, where the company also has signed on as a Gold Sponsor.
Full line distributor SLS Specialty has picked up the fully merchandised Sex & Mischief (S&M) collection by Sportsheets, and is offering complete Plan-o-Gram programs and product bundles to promote the line.
Sportsheets unveiled four new lines at the last ANME Show, which were named “the hit of the 2011 ANME Show” by many industry insiders, the company says.
