HUNTINGTON BEACH, Calif. — Sportsheets has announced its Sex & Mischief brand of fantasy play-inspired gear is shipping nationwide.
The Calvin Klein-inspired campaign and packaging was a success at ANME resulting in numerous orders, the company said.
“We’re very proud of the S&M collection, a project that the Sportsheets team tirelessly fine-tuned to reflect the luxuriously sexy mood of our entire campaign,” Sportsheets CEO Tom Stewart said.
“And having manufacturing capabilities within the U.S. allows us essential oversight and direction during the production process to ensure our customers are getting the high-quality gear they expect from Sportsheets.”
The company said that S&M is made for the more price-conscious consumer looking for the same quality craftsmanship that the Sportsheets Premium collection offers but without the costly bells and whistles.
The result is a line of easy-to-use and fun restraints, cuffs and other sexcessories showcased in high-fashion packaging for mass consumer appeal.
S&M’s advertising and merchandising campaign features black-and-white Vogue-like photography inspired by mainstream designers.
Sportsheets maintains 95 percent of the line under a $19.99 MSRP.
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