HIGHTSTOWN, N.J. — On the heels of the launch of its “Fifty Shades of Grey” cross-marketing tool, East Coast News has teamed with Sportsheets to offer the Fifty Shades of Sex and Mischief distributor promotion.
The promotion, designed to encourage the cross-selling of Sportsheets S&M gear, offers retailers incentives for ordering from ECN.
“The effect ‘Fifty Shades of Grey’ is having on the industry is really encouraging,” ECN Sales Manager Alan Mandell said. “The Sportsheets Sex & Mischief line is a perfect fit for the kind of cross-marketing our team has been promoting to customers.”
According to the company, like the book’s theme of a gradual introduction to consenting dominant/submissive role play, the S&M collection features a host of non-intimidating items perfect for beginner exploration.
Available to ECN customers are two promotional packs: one valued at $50 for orders of $250 and another valued at $100 for orders of $500 or more. Packs include both merchandise and promo goods. East Coast News is now accepting orders as part of the Sex & Mischief incentive program.
East Coast News distributes Sportsheets’ Sex & Mischief collection, as well as the “Fifty Shades of Grey” trilogy.
Interested retailers can contact an ECN account representative, or visit ECN.com for more information.