HC's New eBook Imprint Mischief Courts Erotic Fiction Fans

NEW YORK — Publishing house HarperCollins launched in March the eBook imprint Mischief to specialize in erotic fiction. The company, which got the ball-gag rolling with the release of erotic vampire story "Red Grow the Roses," is set to publish four eBooks a month. 

The label hopes to capitalize on the success of E.L. James "50 Shades of Grey," the literary sensation that has struck a chord with female readers over the age of 30 that have become fascinated with the book's themes of BDSM, and which continues to spike sales for retailers of erotic novels and fetish gear.

"The fact that HarperCollins, a big publisher, is joining the fray with this range of erotic books is an indication of the popularity of the genre," said Suzanne Noble, director of Stunning PR, publicists for Mischief.

"Until now erotica has been dominated by small publishers and self-published authors," Noble continued. "With the launch of Mischief, we are looking to raise the quality of what's out there, not to mention the popularity of erotica in general."

To whip up consumer interest, Mischief.com is offering free and half-off download specials this month on many of its eBook titles, including such works as "Sisters in Sin," "A Study in Shame" and "Girl for Hire: The Secret Encounters of Amateur Escorts."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts 'Bondage Bearz' Collection

Electric Novelties has introduced its Bondage Bearz plush collection.

Motorbunny Returns to US-Based 'Small-Batch' Manufacturing

Motorbunny has announced a return to U.S.-based, small-batch manufacturing.

Liberator, Sexy Living Ink Distro Deal

Liberator has inked a deal with Sexy Living for Canadian distribution.

C1R Names Ryley Albert Account Representative

C1R has appointed Ryley Albert as its new account representative.

Orion Debuts 'RC 2 in 1 Plug & Panty Vibe' From Sweet Smile Line

Orion Wholesale has introduced the RC 2 in 1 Plug & Panty Vibe from its Sweet Smile line.

Sabien DeMonia Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMA MILF Performer of the Year Sabien DeMonia has debuted three new Fleshlight Pro strokers.

B-Vibe 'Rimming Plug 2' Highlighted in Men's Health Article

B-Vibe's Rimming Plug 2 has been recognized by Men's Health magazine.

William Garland, Leigh Dedhar to Launch Doxy 2.0

U.K. pleasure brand Doxy's original founder, William Garland, has purchased the Doxy brand along with Leigh Dedhar and has announced the launch of Doxy 2.0.

Lovense 'Lush Mini' Spotlighted on Wired.com

Lovense’s Lush Mini has been spotlighted on Wired.com.

Autoblow Introduces AI Companions With Device Interface

Autoblow has debuted a new series of AI companions that can control the Autoblow Ultra stroker.

Show More