opinion

Build Retail Sales With BDSM Dungeon DIY Tips

Build Retail Sales With BDSM Dungeon DIY Tips

For folks who enjoy BDSM, a dungeon can be like a sexy second home. While BDSM organizations sometimes secure space for their members to play, these "public dungeons" are usually open on a membership basis (often with a vetting process) or as a nightclub. The problem is that those spaces aren’t always accessible, and, in light of the COVID-19 pandemic, they may not be safe or even available. This is where private or DIY dungeons come into the picture. These at-home play spaces are often fabricated in residential basements or spare rooms but can be customized to fit almost any space. Today we’re going to take a look at DIY dungeons; what they entail, what products work well, and how you can help your customers create their own dungeon that meets all of their needs — and even their budgets.

What Is a Dungeon?

Dungeons are terrific spaces that allow BDSM practitioners to explore in a safe and comfortable environment.

A dungeon is a room or area that is used as a play space to conduct BDSM scene activities. It is common for a dungeon space to be fitted with attachments for shackles and cuffs, as well as numerous other forms of furniture for BDSM play. Sometimes dungeons are elaborately decorated with luxurious furnishings and a cohesive aesthetic but setting one up need not be a huge undertaking — even a simple closet or storage room can be used as a dungeon.

Setting Up a DIY Dungeon

• Take stock of space: First things first, how much space is your customer working with? If it’s not a lot, have no fear; there are plenty of products made to take up very little space, such as an over-the-door restraint system. Portable gear that folds up for easy storage can give shoppers a big BDSM bang for their small-space buck. For folks who have no extra space, products like under-the-bed restraints can turn any bed into a sexy home dungeon.

• If possible, bring out the big guns: For folks who have the space, building a DIY dungeon is a great opportunity to bring in specially designed furniture pieces that cater to their specific desires, such as cages or specialty chairs.

• Add restraints and accessories: Of course, no dungeon would be complete without restraints, which give users maximum utility without taking up a ton of space. Additionally, things like spreader bars take bondage play to the next level, and a DIY dungeon can include any toys and accessories that its owner loves! Whether it be paddles, floggers, whips, vibrators, electro-stimulation tools, or even full-on sex machines, these tools will be what really makes a DIY dungeon one’s own.

• Avoid unwanted “guests”: For folks sharing space with nosy roommates, family members, or curious kids, they’ll also need to pay special attention to where and how they store their gear in between scenes. Focus on accessories and furniture that can fold up and stay stored away when not in use. Not only is it convenient for space-saving, it’s also a game changer for users who don’t live alone. Bonus if your room and closet lock from the outside!

Build the Dungeon of Their Dreams

Knowing how easy and convenient it can be to set up a home dungeon, how can you help your customers find exactly what they are looking for? The answer is to ask a couple of key questions to help them zero in on what they want:

  1. What activities do they enjoy?
  2. How much space do they have?
  3. Will their dungeon stay set up or do they need easily stored items?

Knowing the answers to those questions should go a long way toward finding the right accessories to create the ideal dungeon for your customers.

Dungeons are terrific spaces that allow BDSM practitioners to explore in a safe and comfortable environment. With a little knowledge, patience and creativity, you can help your shoppers figure out how to design the DIY dungeon that satisfies their every desire!

Rebecca Weinberg is the president of XR Brands.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Viben Toys Aims to Personalize Pleasure in the Affordable Luxury Market

If your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.

Colleen Godin ·
profile

Condom Sense's Adam Edwards on Driving Retail With Purpose

Still, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.

Jackie Backman ·
profile

Delicto Serves Up Online Retail With a Side of Super-Charged Sex-Ed

Meet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.

Colleen Godin ·
opinion

Tips for 'Soft Selling' to Today's Shoppers

"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.

Sara Gaffoor ·
opinion

A Guide to Displaying Sex Dolls In-Store

Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.

Jessica Sav ·
opinion

How AI Is Modernizing Retail HR

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

Rethinking Influencer Marketing in Sexual Wellness

Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.

Naima Karp ·
trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
profile

WoodRocket Delivers Classic Adult Fun With a Quirky, Modern Twist

What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?

Colleen Godin ·
Show More