Recognizing high demand and interest as profitable pleasure products spread across influencer platforms, in 2021, Jamael Williams and Heather Gruber decided to launch a company with a clear mission: to help men feel more comfortable using pleasure products and talking about them with their partners. Their combined expertise in branding, marketing and business development laid the foundation for The Male Rose, eventually resulting in a line of whirling, vibrating strokers.
“The turning point came when we posted a video on TikTok that unexpectedly went viral, sparking curiosity and demand for the brand,” recalls Gruber, The Male Rose COO. “That viral success catapulted the company into the mainstream, proving there was a strong appetite for products that catered specifically to men’s pleasure.”
As part of our strategic vision, we are now prioritizing the international market, aiming to bring our products to a broader global audience.
Williams and Gruber rode the social media momentum of The Male Rose to the team’s first XBIZ Retreat in 2022, where they connected with industry leaders, expanded the brand’s reach and officially cemented their product and earworm of a moniker in the adult industry. The co-founders say their ultimate goal is to become a game-changing name in the adult wellness space.
“The Male Rose is committed to innovation, consistently developing new products tailored to men while continuing to educate, engage and go viral,” affirms Gruber.
The Male Rose currently calls several warehouses home, including East Coast News, Nalpac/Entrenue, Holiday Products, Honey’s Place and Eldorado.
The Male Rose Pro has become the brand’s bestselling device, Gruber reports.
“Customers love its sleek, modern design and ultra-portable, handheld size, making it both convenient and discreet,” she explains. “The overwhelming positive feedback proves that the Male Rose Pro delivers on both innovation and satisfaction.”
The Pro features a whopping 81 different functions, including powerful vibration settings and an automatic thrusting mode, offering a highly customizable experience. The toy’s handle sports a digital display, providing a user-friendly experience and allowing for precise setting control.
The Male Rose line also features the Original Male Rose, also known as the Gawk Gawk 3000, which wildly rotates through five spinning speeds and 10 vibration modes. The Male Rose 2 and Male Rose 3 models added more sensation and technology to the mix: The Male Rose 2 ups the ante with multiple suction modes and dual side motors, while the Male Rose 3 twirls 360 degrees to ensure users feel the full strength of the stroker’s three motors and thrusting action.
All four models are outfitted with stretchy, textured sleeves lined with 3D bumps, nubs and tiny fingers. The sleeves are easily detached from the handles for no-fuss cleaning.
Gruber and Williams believe that a good brand requires more than just a great product, however. They aim to provide steadfast B2B and B2C customer service. Male Rose products also arrive with pro-quality packaging and imaging that supports the brand’s luxury image.
“While similar products exist with plain, unremarkable packaging, they fail to achieve the same level of consumer trust and desirability,” Gruber highlights. “The Male Rose has established itself as the original and most sought-after version, with customers willing to pay more for the assurance of quality, 24-hour online customer service and the credibility that comes from its widespread online recognition.”
Gruber and Williams aren’t slowing down now that they’ve crossed the mainstream threshold of TikTok stardom. As The Male Rose team makes the industry trade show rounds this year, they will be highlighting their next steps toward world domination.
“As part of our strategic vision, we are now prioritizing the international market, aiming to bring our products to a broader global audience,” promises Gruber. “By leveraging key partnerships, optimizing our supply chain and adapting to diverse market demands, we are confident in our ability to establish a strong international presence. Additionally, we plan to release new, innovative products every year, ensuring that we stay ahead of trends and continue to offer unique, high-quality solutions to our customers.
“This expansion marks an exciting new chapter for The Male Rose,” Gruber concludes. “The Male Rose is committed to driving the business forward. We are determined to continue to build on our success, and reach new heights.”
