pjur
Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe
As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.
Pjur Celebrates Kinky Venus Berlin Appearance With Calea Toxic
Pjur is celebrating its appearance at Kinky Venus Berlin 2025 with Calea Toxic.
Pjur, Dreamlove Launch 30th Anniversary Campaign
Pjur and Dreamlove have launched a POS campaign to mark the lubricant brand’s 30th anniversary.
Pjur Celebrates K!nky Guide Awards Partnership
Pjur announced its partnership with 2025 K!nky Guide Awards, which took place on Sept. 13.
Pjur Debuts 'Toy' Lube and Cleaner Collection
Pjur has introduced its new Toy personal lubricant and cleaner collection.
Pjur Sponsors Düsseldorf's Sex Now Exhibition
Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.
Pjur, Magasin du Nord Partner for 'Flex Area' Campaign
Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.
Pjur Partners with ABS, London's Prowler on 30th Anniversary Window Display
In celebration of its 30th anniversary, pjur has teamed up with distribution partner ABS and Soho retailer Prowler on a high-impact window display campaign in the heart of London.
Pjur Receives 2 Nominations for XMA Europa Awards
Pjur has earned two nominations at the 2025 XMA Europa Awards, where pjur Woman Lust Intense is up for Best Sex Lubricant and pjur Superhero Ultimate is up for Best Sex Enhancement Product.
Pjur Launches 'Toy' Line in North America
Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.
Pjur Launches Pride Campaign
Pjur has launched its Pride Season campaign.
Tips for Sexual Wellness Brands to Win Over Gen Z This Summer
As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.
Pjur Touts XBIZ Retreat Appearance
Pjur is touting a successful appearance at XBIZ Retreat in Miami last month.
Pjur Launches 30th Anniversary Campaign
Pjur kicked off a campaign celebrating the brand's 30th anniversary at EroSpain in Barcelona last month.
Pjur Scores EroSpain Award
Pjur won Sex Lubricant of the Year at the 2025 EroSpain Awards for its Original lube.
Director Ike Diezel on Finding Community in Craft and Combat
The night before a shoot, Diezel makes sure his lenses are clean, his batteries are charged, his memory cards are formatted — and that he has enough douches for his performers, having already touched base with their agents the day before.
Pjur to Mark 30th Anniversary at EroSpain
Pjur is celebrating its 30th anniversary while attending EroSpain 2025.
Pjur Marks 30-Year Anniversary With Retail Sales Contest
Pjur is marking its 30th anniversary with the launch of a sales contest and gift campaign.
Altitude Intimates Concludes 3 Days of Deals, Strategy and Connections
As Altitude Intimates carried on into its second and third days, the excitement and energy on the show floor continued as exhibitors showcased a dynamic mix of pleasure products and lingerie for attendees to explore.
Pjur Scores XMA Award Nom
Pjur's Woman Lust Intense has scored a 2025 XMA Award nomination.