WASSERBILLIS, Luxembourg — Pjur celebrated its long-standing commitment to visibility, diversity, and acceptance this year by supporting a wide range of Pride and queer community events.
The company supported events including Cologne Fetish Pride, the Rave the Planet Parade in Berlin, and the Pines Party in the Hamptons.
In May, Pjur supported Cologne Fetish Pride with product presence and surprise packages for the winners of the Mr. Fetish NRW 2026 election.
Pjur also had a presence at CSD events in Cologne, Düsseldorf, and Berlin. At CSD Cologne, whose parade attracted around 1.5 million visitors, Pjur was represented by media personality Luca Valentino. In Berlin, the brand had its own truck in the parade, while the "Lola Land" ensemble represented Pjur at various events surrounding CSD Düsseldorf. Pjur also provided sachets at CSD Saarbrücken.
Beyond the major Pride events, Pjur also supported the Olivia Jones Summer Party, the Gay and Lesbian Street Festival Berlin, the Gimme Moritz CSD Party, and Snuskbingo as part of Gothenburg Pride.
In addition, Pjur supported KOSI.MA in Mannheim as well as the Schwule Sommercamp of Aidshilfe Baden-Württemberg with free sachets. The brand was also present at the Pines Party with an ad in the accompanying magazine.
Another focus was the Q4 campaign "Celebrate Queerness," which saw Pjur partner with other brands and featured an interview with drag queen Margot Schlönzke for the company's blog.
"Pride creates visibility, but diversity, acceptance, and respect must not be limited to one season or individual events," said Pjur's brand director Jennifer Parry. "They are part of Pjur’s brand identity and shape what we stand for as a company. That is why we do not see our commitment to the queer community as a one-off initiative, but as an attitude we live by and make visible with our partners."
For more information, visit Pjur.
