BONN, Germany — Pjur is celebrating the success of its partnership with the 2026 RTL Reality Awards, which took place on April 16 in Bonn, Germany.
The awards honor the most popular reality formats and personalities from German TV and streaming, and pjur created distinctive brand experiences for the event as its official sponsor.
"A key part of the collaboration was the placement of pjur products and sachets in the 'Are You The One?' bedroom within the specially designed Reality House, bringing the brand to life in an authentic reality TV setting," said a rep. "Additionally, the pjur Lust testing stations were well received by guests."
Pjur also equipped the show's goodie bags with Sachet-Cards, which consist of pjur med Premium and pjur med Repair, allowing guests to try both water-based and silicone-based lubricants.
"We are very pleased to have been part of this special festival," said Alexander Giebel, CEO and founder of pjur. "Our products stand for quality, safety, and intimacy without compromise. By participating, we were able to reach the international community and contribute to a positive sexual culture."
Added pjur's Jennifer Parry, "Intimacy is no longer a niche topic; it is part of mainstream culture. Being present in this environment allows us to engage with audiences in a way that feels relevant, open, and true to how intimacy is experienced today."
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