BERLIN — Pjur is celebrating a successful appearance at Berlin Pride, where it partnered with Spartacus Truck and offered a curated selection of products.
Those products included Pjur Back Door SachetCards, as well as Pjur Back Door Relaxing, Pjur Original, and Pjur Analyse Me! Relaxing.
“Through the authentic integration of these products by the participating creators, the brand was able to connect with the community in a natural and meaningful way,” said a company rep. “The collaboration brought Pjur to life in an environment defined by openness, diversity, respect and a sex-positive approach to intimacy.”
Jennifer Parry, brand director at Pjur, enthused about the annual event.
“Pride events are important opportunities to stand together in support of diversity, respect and self-determination,” she said. “They also remind us that visibility, equality and the rights of the LGBTQIA+ community can never be taken for granted. For us, it's important not only to support the community through our products, but also to demonstrate our values and create authentic opportunities for connection. Our collaboration with Spartacus Berlin and the participating creators showed how brands can become part of this dialogue on equal footing and help foster greater openness.”
For more information, visit Pjur's website; follow the company on X.com.
