Utah Passes Law Requiring Warning Label for Adult Content

Utah Passes Law Requiring Warning Label for Adult Content

LOS ANGELES — The State of Utah has passed legislation that mandates all adult content carry a specific warning label.

With a debate that must have been reminiscent of the Scopes’ “Monkey Trial” deliberations due to the elevation of belief over fact, the state, based upon its support of the “porn is a public health crisis” fallacy, enacted the bill into law without requiring the signature of Governor Gary Herbert.

No reason has been offered as to why the governor declined to sign the law; however, this practice is not uncommon, as the governor has the option of either signing, vetoing or ignoring a bill, at which point it can be enacted by default.

Pushed by Representative Brady Brammer and Senator Todd Weiler, House Bill 243 originally required all adult content to carry the following warning label:  

Exposing minors to pornography is known to the state of Utah to cause negative impacts to brain development, emotional development, and the ability to maintain intimate relationships. Such exposure may lead to harmful and addictive sexual behavior, low self-esteem, and the improper objectification of and sexual violence towards others, among numerous other harms.

The streamlined label passed into law now reads as follows:

STATE OF UTAH WARNING

Exposing minors to obscene material may damage or negatively impact minors.

The warning is required on print publications and websites created after May 12, 2020, placed in clear, readable type on the cover of each publication; or for digital publications displayed in searchable text format and for at least five seconds before the display of any video or each image.

Failure to comply can cost $2,500 per violation, plus filing fees and attorney fees and more.

For most industry stakeholders, the move is seen as yet another shot by zealots in the War on Porn, but regardless of that characterization, it is now the law of the land — at least for adult websites and publications that are available in Utah.

The full text of the new law is available here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nerdgasm: A Look at the Naughty Side of Pop Culture Geekdom

From “Call of Duty” to cosplay, from tabletop dice rolls to dungeon-inspired dirty talk, the worlds of geek fandom and fantasy are no longer confined to the basement. They’ve kicked down the door, shed the “Firefly” tee and gone full frontal.

Kyrgyzstan Parliament Moves to Outlaw Internet Pornography

A parliamentary committee of the Supreme Council of Kyrgyzstan on Tuesday approved a measure to outlaw online adult content in the country.

Sweden Bans Purchase of 'Remote' Sexual Services

The Riksdag, Sweden’s parliament, has approved a proposal to criminalize purchasing sexual services performed remotely by streamers and custom content creators.

Asa Akira to Deliver XBIZ Talk at Miami Conference

XBIZ is pleased to announce that decorated performer, Pornhub brand ambassador, and author Asa Akira is set to deliver an exclusive talk at XBIZ Miami.

JustFor.fans Launches 'Fentanyl Test Strip' Initiative

JustFor.fans (JFF) has launched a test strip initiative to combat the nationwide fentanyl crisis.

2025 XBIZ Miami Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Miami, the latest edition of the adult industry’s premier summer conference, set to take place May 19-22 at the Nautilus Sonesta Miami Beach hotel in South Beach.

AV Bulletin: Arizona's About-Face, What New Laws Mean for Adult

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the United States. In the meantime, state legislatures continue to weigh and pass AV bills, the U.K. and the EU are moving ahead with their own AV mandates and strategies, and legal challenges continue to play out in U.S. courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Million Billion Media Launches New Website

Management and PR agency Million Billion Media (MBM) has launched a new website.

'Neon Nightswim' Party Returns to XBIZ Miami

XBIZ is pleased to announce that the annual Neon Nightswim Pool Party will once again illuminate XBIZ Miami on Tuesday, May 20.

FSC Addresses UK Age Verification Guidelines

The Free Speech Coalition (FSC) has published an article offering guidance on the U.K.'s Online Safety Act and the various guidelines put forward by the country's telecommunications regulator Ofcom.The article follows:

Show More