Utah Passes Law Requiring Warning Label for Adult Content

Utah Passes Law Requiring Warning Label for Adult Content

LOS ANGELES — The State of Utah has passed legislation that mandates all adult content carry a specific warning label.

With a debate that must have been reminiscent of the Scopes’ “Monkey Trial” deliberations due to the elevation of belief over fact, the state, based upon its support of the “porn is a public health crisis” fallacy, enacted the bill into law without requiring the signature of Governor Gary Herbert.

No reason has been offered as to why the governor declined to sign the law; however, this practice is not uncommon, as the governor has the option of either signing, vetoing or ignoring a bill, at which point it can be enacted by default.

Pushed by Representative Brady Brammer and Senator Todd Weiler, House Bill 243 originally required all adult content to carry the following warning label:  

Exposing minors to pornography is known to the state of Utah to cause negative impacts to brain development, emotional development, and the ability to maintain intimate relationships. Such exposure may lead to harmful and addictive sexual behavior, low self-esteem, and the improper objectification of and sexual violence towards others, among numerous other harms.

The streamlined label passed into law now reads as follows:

STATE OF UTAH WARNING

Exposing minors to obscene material may damage or negatively impact minors.

The warning is required on print publications and websites created after May 12, 2020, placed in clear, readable type on the cover of each publication; or for digital publications displayed in searchable text format and for at least five seconds before the display of any video or each image.

Failure to comply can cost $2,500 per violation, plus filing fees and attorney fees and more.

For most industry stakeholders, the move is seen as yet another shot by zealots in the War on Porn, but regardless of that characterization, it is now the law of the land — at least for adult websites and publications that are available in Utah.

The full text of the new law is available here.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Irish Parliamentary Committee Weighs Stricter AV Laws

The Irish national parliament’s Joint Committee on Arts, Media, Communications, Culture and Sport met Wednesday to discuss regulation of online platforms and improving online safety, including calls for stricter age verification by adult sites.

Ofcom Issues Guidance on Age Check Placement for Adult Sites

U.K. media regulator Ofcom on Wednesday published its recommendations for where and how adult sites should deploy age checks as required for compliance with the Online Safety Act.

Tubes Booster Launches Web Hosting Solutions

Content hosting platform Tubes Booster has launched two new hosting solutions.

Eris Jolie, Leah Hayes Front Latest From TransAngels

Eris Jolie and Leah Hayes star with Baxxx in the latest release from TransAngels, titled “Varsity Vixens.”

AEBN Reveals Ariel Demure as Top Trans Star for 2025

AEBN has revealed its top 10 trans stars list for 2025, with reigning XMAs Trans Performer of the Year Ariel Demure landing atop the leaderboard.

YourPaysitePartner Rebrands as Paysite.com

YourPaysitePartner has officially been rebranded as Paysite.com.

SWR Data Announces 2026 'State of Creator' Winter Report

Adult industry market research outfit SWR Data has announced that it will release data from its annual State of the Creator survey at an XBIZ LA workshop, taking place at the Kimpton Everly Hotel.

Holly Randall Launches Marketing Firm, Signs Stripchat Deal

Holly Randall has launched her new marketing firm, Holly Randall Agency, and signed the agency’s first deal with Stripchat.

2026 XBIZ Conference Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ 2026, the latest edition of North America’s largest adult industry conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Dreamcam Rolls Out Browser-Based Passthrough VR

Dreamcam has introduced passthrough VR to its livestreaming platform.

Show More