profile

WIA Profile: Hazel Fruitman

What did you do for a living before working in the adult industry?

As an impoverished university graduate, I left school with high aspirations and hit the road to follow my dream to become a rock star. I have played the drums nearly my entire life, and lost no time getting out there on the music scene. Did I make a living doing this? Hell no! But I learned a lot and followed my heart. To support my dream I became a manager of a retail store which polished my organizational and leadership skills. My interest piqued in the industry back in 1999 when my husband Barry and I watched an episode of "Dateline." We saw how much potential there was to make money over the Internet, especially in the adult space. When Barry posed the question to me a few days later that perhaps we could do the same thing, instead of slapping him across the face, I shrugged and said, 'Sure, what do we have to lose.'

We are trailblazers and innovators!

What is the most challenging aspect of operating a major webcam network and webcam-related affiliate program?

You are waiting for me to say running a major webcam network as a woman in a male-dominated industry. Business is business and no one would ever describe me as a shrinking violet, and I almost resent hearing that from other women; I think it is a defeatist attitude. I work 24/7 with my husband and business partner, Barry. My overall goals that I keep in mind are to strive for the latest technology to attract, provide and service all our affiliates, models and members — not a small undertaking at all.

What sets WebCamCash apart from other cam networks that webmasters can promote?

We are trailblazers and innovators! WebcamCash offers programs and services which resonate with the majority of the online adult consumer community, with the big differentiator being that we are single-focused. We are all things webcams and webcams only. We listen to affiliates needs by developing products they have confidence in promoting. Our affiliate’s favorite promotional tools are the RSS blogs and Geo-Targeted I-Frames. Our latest solution for solo girl sites, the WebcamToolkit (toolkit.WebcamCash.com), has caught on like wildfire.

Do you think that growing concerns over content piracy will lead more companies to invest in live, interactive entertainment?

Our market research is showing that we have only just seen the tip of the iceberg with social media which supports my belief that webcams have staying power. People want to be in more control and be interactive and authentic. WebcamCash delivers that human interaction, with fresh content providing our users with a unique experience every time, all the time. Not to mention that live content is torrent-proof. We've always envisioned ourselves ahead of this trend.

Aside from the obvious technical infrastructure costs, what are some of the major barriers to entry for entrepreneurs who are considering a webcam-related venture?

I eat, sleep (of course my partner is my husband so I mean that literally) and breathe Webcamcash. It takes funding, a reliable and talented staff, killer technology, the ability to stay focused and not go after the "next shiny object" and know your market segment. Anyone just starting out needs to make that type of solid commitment.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
trends

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
trends

WIA Profile: Taylor Moore

With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.

Jackie Backman ·
profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
profile

WIA Profile: Katie

Katie is the ultimate girl’s girl. As community manager at Chaturbate, she answers DMs, remembers names, and shows up for creators and fellow businesswomen when it counts. She’s quick to credit the people around her, and careful to make space for others in every room she enters.

Women in Adult ·
opinion

How to Stay Legally Protected When Policies Get Outdated

The adult industry has long operated in a complex legal environment subject to rapid change. Now, a confluence of age verification laws, lawsuits, credit card processing and data privacy rules has created an urgent need for all industry participants — from major platforms to independent creators — to review and potentially overhaul their legal and operational policies.

Corey D. Silverstein ·
Show More