educational

Toxic Novelties

As consumers are becoming better informed and more discriminating about the health implications of what they eat, aficionados of sex-enhancing toys are discovering that there are products they may not want to insert into their or their partners' nether regions.

Recent research has highlighted the presence in a wide variety of adult toys of possibly harmful chemicals, especially phthalates, a category of colorless, oil-like chemicals that are used to make plastics more pliable. The supposed danger has garnered headlines and raised the ire of some politicians. Meanwhile, others contend the risks are overstated.

Phthalates were pushed into the spotlight in June, when the San Francisco Board of Supervisors passed legislation banning them from children's toys, as well as items like baby bottles and pacifiers, made or sold in the city. The chemical has been linked to problems including birth defects, early puberty, reduced testosterone and asthma.

Even plastic items as durable as blood bags, the plastic pouches used in blood donation and transfusion, have been known to leach phthalates into the blood stored in them. Phthalates in vinyl products for small children have been banned in the European Union since 1999.

While the San Francisco ban, which takes effect Dec. 1, is unlikely to send health inspectors into adult retail stores, it caught the attention of individuals who make, sell and use adult sex toys. Violet Blue, who posts a blog on the website Tiny Nibbles: Open Source Sex, said sex toys "likely provide a very effective means to get these harmful chemicals into the body: by rubbing them in a high-temperature orifice."

Jelly vs. Silicone
Phthalates are the softening agents in sex toys known as "jellies," which make up the bulk of the adult toy market and are used in "realistic" sex toy materials such as Softskin, Cyberskin and Futurotic. Jelly rubber toys are colorful, shiny and visually appealing, though they generally have a chemical odor and can exude enough of the oily chemicals to stain fabric or wood. "It's the ultimate 'mystery material,' mass-produced in mostly Chinese chemical factories with so many mixtures and versions of the material it's difficult to pin down a set of manufacturer's ingredients," Blue says.

The chemicals in jelly toys usually don't cause physical reactions, but they make the toys' surfaces porous, which makes them fertile environments for bacteria and other microbes. Manufacturers and distributors get around liability problems and government regulation by labeling the toys as "novelties," gag gifts not intended for actual use. That isn't the way of the world, though, and non-discriminating buyers often find themselves with sex aids that are inexpensive but over time become chemically unstable and riddled with bacteria.

Silicone, on the other hand, is nonporous, easy to clean and even sterilize, and longer-lasting than jelly rubber. It's free of seams and snags, warms quickly to body temperature and stays warm. Because it doesn't contain latex, people with sensitivities to latex can use silicone products without fear.

"When we started, silicone was not mainstream," said Metis Black, president of Tantus, a San Diego-based adult toy manufacturer. Nine years ago, Black says, her toys sold mostly to the lesbian niche market.

In time, however, Black "decided we were going to be an education-based manufacturer," a role she bolsters with seminars at trade shows.

Although toy-maker Tony Levine's lines are vinyl instead of silicone, he said he also committed to putting out nontoxic product when he started Big Teaze Toys five years ago. Rigorous testing ensures that items such as the I Rub My Duckie vibrator are free of phthalates, lead, cadmium and latex.

"It's been a good-selling point for us, especially in Europe, where people are a lot more sensitive" to environmental issues, Levine said.

Smitten Kitten
The Smitten Kitten, founded three years ago in Minneapolis, had been open only a few days when its staff discovered the less-attractive aspects of jelly-latex products. "We got a shipment in August 2003, and the boxes were wet, as if oil had been spilled on them," store owner Jennifer Pritchett told XBIZ, adding that the cartons were emitting noxious fumes. "The items were jellies, and the phthalates had leaked."

That's when the store staff did some research and found out about the chemicals jellies can leak and give off gas. "We notified our customers and credited the price [of] silicone toys" if the customer wanted to exchange, Pritchett said. "We felt an ethical obligation, once we knew, to tell our customers and rectify the situation."

Today, Pritchett said, her store stays away completely from jellies and "mystery rubber." The Smitten Kitten also is setting up a website, BadVibes.org, to educate consumers about noxious chemicals contained in sex toys.

Makers of plastic products and some scientists argue that the risk of dangerous exposure to phthalates from skin contact with toys and even chewing on them is small to none. Rebecca Goldin, a George Mason University researcher who analyzes statistics behind headlines, wrote recently that, based on studies with rats, no one really knows what constitutes an unhealthy dose of phthalates for humans. She also said that because our main source of phthalates is food (especially seafood), controlling phthalates in plastics and other nonfood items would have almost no effect on exposure.

But Pritchett doesn't see even a small risk as tenable. "To me, the burden of proof is on the manufacturer: Prove to me they're safe," she said. From what she's seen, she added, "there's no way I would expose my employees and customers."

Miko Exoticwear in Providence, R.I., stocks two jelly-latex toys, but only two, and store manager Rhiannon Kopynec told XBIZ that selling them "opens a conversation about the material."

Miko staffers make sure to tell customers who buy jellies how to use and clean the items and not to use them indefinitely. "We send them home with information and condoms," Kopynec said.

Silicone toys and sex toys made of even less-porous materials such as glass and metal are more expensive than jellies, but the price difference — perhaps $10-$15 for comparable items made of jelly rubber and of silicone — isn't enormous, and the toys don't have to be replaced as often.

Besides, what a retailer might gain in selling a cheap toy he might lose in other ways. "If you're selling a lesser toy and she gets a rash, she's going to take a week to heal," Black said. "That's a week's worth of no porn, no lingerie, no lubes. Silicone makes repeat customers."

As women continue to take control of their erotic lives and make consumer decisions for the bedroom, sex toys free of "mystery rubber" and off-putting chemicals are likely to become increasingly popular. Describing what she saw as a man's approach to adult toy purchase, Black said, "If he took it back to his hotel room and used it a few times, it was a good buy. Women are different."

Calling women "the more critical shoppers," Levine concurred. "Once women start to make demands as they have with other products, this industry will continue to change too."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Creator Tips for Planning Your Content Calendar With AI

One of the most common complaints I hear from creators is: "I know I need to post more, but I never know what to post."

Megan Stokes ·
opinion

Retailer Tips for Making Trade Show Travel Pay Off

When sales slow, retailers understandably start looking for ways to tighten the budget. Every expense gets another look, and travel and trade show attendance can quickly end up on the list of things to cut.

Rin Musick ·
opinion

Why Adaptive Pleasure Belongs Across Every Adult Retail Category

For too long, accessibility in adult retail has been treated as a side conversation. When it appears at all, it is often tucked away in a hard-to-find website category, framed as a special accommodation or treated as a medical add-on rather than a legitimate pleasure category. That approach misses the point.

Hail Groo ·
trends

Why Retailers Need a Clearer Conversation About Margins

With rising manufacturing costs and living expenses, manufacturers’ suggested retail price (MSRP) no longer aligns with the actual costs of operating a business. This situation calls for a discussion about the current industry pricing landscape, potential adjustments, and how companies can make an impact.

Mersy Love ·
profile

WIA: Perfect Fit Brand's Cee Cee Peters on Building a Lasting Career

For much of her decades-long career in the adult products industry, Cee Cee Peters let her work speak louder than her name. While she built relationships with retailers, became a top salesperson, and watched the business evolve from a movie-dominated marketplace into today’s sexual wellness industry, Peters deliberately kept a relatively low public profile. Raising children during the rise of the internet made that decision especially important to her.

Ariana Rodriguez ·
trends

A Look Inside CC Wellness' Production Process

Stepping through the front doors of CC Wellness’ 215,000-square-foot headquarters, you first encounter the lubricant manufacturer’s comprehensive process in the company’s wall of plaques, which celebrate more than 25 formulas that have received FDA 510(k) clearances for medical devices.

Ariana Rodriguez ·
trends

A Look at the Growing Market for Pleasure-Enhancing Consumables

For decades, the sexual enhancement aisle consisted mainly of pills promising stamina, with bottles and blister packs leaning heavily into themes of masculinity, urgency and performance. The sales pitch was rarely subtle: Take this, and something bigger, harder, longer or more intense would follow.

Ariana Rodriguez ·
opinion

5 Ways Pleasure Brands Can Maintain Social Media Visibility Beyond the Algorithm

The most difficult part of managing social media for pleasure brands is my archnemesis: the algorithm. I am sure most people who work in sexual wellness would agree. We are constantly navigating reduced reach, content removal and, in some cases, account bans. That can make connecting with customers feel impossible, but it is not.

Taylor Maness ·
profile

Verifymy's Emma Robert-Tissot on Putting People at the Heart of Online Safety

Warm, friendly and always happy to help, Emma Robert-Tissot has a gift for making even the most complex corners of online safety feel approachable.

Jackie Backman ·
opinion

How Sexual Wellness Brands Can Use Emotional Marketing to Build Loyalty

Adult businesses have never had access to every marketing tool available to mainstream brands. Platform rules, advertising restrictions and content policies can limit the options for sex toy manufacturers and retailers. Add a difficult economy and more cautious consumers, and relying on tactics that worked a few years ago may no longer be enough.

Kate Kozlova ·
Show More