Sepanta Arya is a family guy who feels grateful to have grown up in a warm and supportive environment with strong values. With a close-knit family that never judged him, he says, he has enjoyed the luxury of always being honest about what he does professionally and personally, and about his choices in life. At F2F.com, the premium social media platform Arya co-founded, he even gets to work closely with his brother Sobhan. He says all of this has taught him that as long as there is mutual respect and open communication, anything is possible.
Before he went full-blown adult content creator, Arya began as a more mainstream influencer, doing modeling work and posting a lot of gym content. From there, it was a natural progression from fitness and lifestyle-related content to shirtless content — and eventually more suggestive content.
Being not just co-founder of F2F.com but also a creator and active user myself keeps me connected to what creators and fans need.
Along the way, he met Levy van Wilgen, who impressed Arya as a big name on OnlyFans. Van Wilgen’s support was key in helping him understand how to navigate the industry at his own pace, providing guidance and advice that made the transition smoother.
Today, Arya has attained a loyal following, co-founded the vibrant F2F.com platform — and was recently crowned 2024 XBIZ Europas Male Premium Social Media Star of the Year. He shares his journey thus far as this month’s featured creator.
XBIZ: How have you evolved, personally and professionally, since entering this industry?
ARYA: Having started young in this industry, I’ve definitely learned a lot along the way and grown in ways I didn’t expect. The entire industry has also changed significantly, especially during the pandemic when platforms like OnlyFans gained even more popularity.
After spending some time on OnlyFans, I noticed there was a strong demand for a platform where creators could connect with their audience more directly, where content and profiles weren’t removed without warning and where creators had real opportunities to grow. That’s when Levy and I decided to take things into our own hands and develop our own platform.
Being not just co-founder of F2F.com but also a creator and active user myself keeps me connected to what creators and fans need. Staying involved in both sides of the business helps me remain innovative in developing the platform. It’s been an amazing journey building something that truly empowers creators and gives them the tools they need to succeed.
XBIZ: What is the “Sepanta Arya” brand, as far as your overall vibe and style?
ARYA: I love this question! I definitely see myself as a true gym bro. I’m in the gym six days a week, always paying attention to my diet and staying dedicated — that dedication is something I bring into my content as well. My vibe is all about hard work, consistency and living a fitness-focused lifestyle.
XBIZ: What are your main revenue streams, and how do you stay organized?
ARYA: Since F2F.com is built around the connection between creator and fan, my main revenue comes from subscriptions. I also love making custom videos for my fans, which are mostly sold through the messenger feature. My fans seem to really enjoy that personal touch. In addition, we’ve recently launched a new feature, dick rating, which I’m sure I don’t need to explain! It’s a fun and interactive way to connect with fans, and it’s quickly becoming a popular revenue stream. Staying organized is all about balancing those interactions with fans while also managing the business side of the platform.
XBIZ: How do you find a work/life balance, to stay not just physically but also mentally healthy?
ARYA: I think especially for my generation, there’s always this pressure to be “on” all the time. Fans sometimes expect that too, but we’re not machines. That’s why it’s so important to listen to yourself. Everyone who creates content eventually faces challenges like leaked content or losing their social media accounts. I’ve been through it too, and sometimes you just need to take a break.
That’s actually part of what inspired me to build a platform that helps creators handle these kinds of issues. Mental health support is a big focus for us at F2F.com, and we’ve set up partnerships to make sure creators have the help they need when they’re feeling overwhelmed. I also recommend that everyone, creators and fans alike, take a digital detox now and then. Stepping away from the online world for a bit helps reset your mind and body. It’s a great way to recharge and come back with fresh energy.
XBIZ: What is your approach to social media marketing?
ARYA: I think every content creator has a love-hate relationship with social media. It’s amazing to have a platform where you can share so much, but there’s also the constant risk of having your account removed unexpectedly. Finding the right balance is key. While I love using social media to connect with my followers and share content, I keep the real interaction for my own platform. That’s where I can engage with my audience directly and more meaningfully, without the risks that come with mainstream social media platforms.
XBIZ: Tell us about your career goals for the coming year and beyond.
ARYA: First of all, I’m incredibly honored to have won the title of Male Premium Social Media Star of the Year at the 2024 XBIZ Europas. Especially when I look at the previous winners, it really feels like such an incredible honor. It’s definitely a crowning moment in my career, and I’m beyond grateful for the recognition.
Going from there, I feel like I’m entering a new phase. In 2025, I still want to focus a lot on my work as a creator, but we’re also continuing to grow the platform. There’s so much potential, and I’m excited to see where we can take it. At the same time, I’ve been working so hard that I wouldn’t be surprised if I end up taking some time to relax and enjoy the sun on a beautiful island — just as long as there’s a gym there too!
