opinion

A Look at Sex-Positioning Product Features That Drive Sales

A Look at Sex-Positioning Product Features That Drive Sales

Whether your customer has mobility or stamina challenges or is simply looking to try a creative new position, their new best friend in the bedroom can likely be found in the many styles of position support devices available on the market. New designs and more affordable options are landing in stores all the time. These sturdy, comfortable items can elevate limbs, hold partners in place, alleviate tired muscles and much more. They not only enhance sexual experiences but also promote inclusivity, allowing individuals of all abilities to enjoy fulfilling and pleasurable intimate moments. However, increasingly price-conscious consumers may overlook these versatile items — unless we have open, frank conversations about how they can enhance anyone’s sex life.

Who are position support products for?

By incorporating position support devices into their intimate lives, couples can explore new positions, reduce discomfort and enjoy a more satisfying sexual experience.

Absolutely every sexually active adult can benefit in some way by using support products. Whether employing one or a combination of options, these items can open doors to exciting new positions, support bodies with physical challenges, or facilitate a fulfilling experience for folks with extreme limitations due to disability. Determining the needed support level can help guide the conversation and identify which items to start with or prioritize.

Types of Position Support Products

1. Wedges and ramps are versatile additions to any bedroom. These items can prop a partner’s hips in the air, providing support and creating a comfortable position for missionary sex. Wedges and ramps also reduce strain on the back and hips by offering stability and elevation, making it easier to maintain certain positions for extended periods. This can be particularly beneficial for individuals with chronic pain or limited mobility.

2. Hammocks, swings and slings bring an element of adventure to the bedroom, offering vertical position options and supporting horizontal ones. These devices can enhance intimacy by allowing partners to explore different angles and positions that might be challenging on a flat surface. Slings provide support for the hips or legs, enabling deeper penetration and reducing the physical effort required from both partners. This can be a game changer for individuals with disabilities or those recovering from injuries.

3. Soft spreader bars keep a partner’s legs apart without causing discomfort. They can be used to maintain positions that might otherwise be difficult to hold, enhancing access and pleasure. For individuals with muscle weakness or joint issues, soft spreader bars provide the necessary support to enjoy various positions without exerting excessive effort.

4. Hook-and-loop pads that accommodate and support bullets, dildos or wands can be used with any hook-and-loop surface. Add one to a wedge pillow or a door-jamb swing for solo play or exciting dual-penetration possibilities. Combining thigh slings, wedges and play pads can create stable positions to leverage a variety of toys for comfortable, hands-free exploration.

5. Protector linens such as sex sheets or blankets help keep surfaces dry and clean, allowing couples to focus on pleasure without worrying about messes. A fitted sex sheet or a specially purposed throw blanket can add grip to your surface. Some are even compatible with hook-and-loop accessories like play pads or cuff anchors.

Position Possibilities

Numerous positions can be achieved using adaptive devices. Product packaging often showcases only one or two, but the possibilities are nearly endless. A person does not need a disability or limitation to benefit from these products.

A wedge pillow can provide support and lift to the hips and stabilize the torso for rear-entry penetration. In a missionary position, a spreader bar or a sling with cuffs or loops can be used to hold the receiver’s legs up. A doggy-style strap, sling or soft spreader bar can also be looped around one or both partners, helping them to hold each other close comfortably.

Additionally, door-jam sling or swing can provide support and stabilization in upright positions. A thigh strap-on that holds a bullet, wand or dildo can provide options for those who need or prefer to be seated during sex.

Creative Possibilities + Accessibility = Fun and Profit

Most oversized support items have non-sex uses, too. A ramp pillow can be comfortable for sitting upright in bed, reading or scrolling on your phone. Slings and swings can be incorporated into regular stretching or exercise routines. Protective linens are soft and comfortable, and their moisture-wicking ability can be fantastic for sweaty sleepers. Throw blankets are luxuriously cozy for cuddling any time.

By incorporating position support devices into their intimate lives, couples can explore new positions, reduce discomfort and enjoy a more satisfying sexual experience. For individuals with disabilities, these products provide the support needed to engage in fulfilling sexual activities, contributing to overall well-being and happiness.

Offering a few new ideas can often open a creative floodgate for your shopper. Once they begin to grasp the many possibilities, they will quickly recognize the value in adding support items to their pleasure arsenal!

Corrinne Musick is a 10-year adult retail veteran who has worked in every store position from sales associate to general manager. As a brand ambassador for Sportsheets, she brings her passion for end-user satisfaction to her mission of spreading the word about the company’s historic, current and future innovations in connecting romantic partners.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
opinion

A Look at Adult Retail's Role in Community Care

In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with themselves.

Rin Musick ·
trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
opinion

Top Product Launch Tactics to Boost Q4 Sales

According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products.

Matthew Spindler ·
opinion

Scroll-Stopping Social Media Strategies to Capture Short Attention Spans

Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.

Naima Karp ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
Show More