Six years ago, Boneyard Toys was established under the umbrella of Channel 1 Releasing along with its brother company Rascal Toys, to form a leading brand for male consumers. Former C1R marketing manager Rob Reimer took the helm of Boneyard’s 2015 launch. Now CMO of Boneyard/Rascal, Reimer is the visionary behind the company’s distinct branding — from the name down to its signature skull mascot.
In 2020, C1R expanded with the addition of Kristin Moore as brand ambassador and sales rep for Boneyard/Rascal Toys. She recently spoke with XBIZ about the success of C1R’s pleasure brands, plus gave us a sneak peek of what’s in development.
We’re not a newbies line — not a single piece of ours is for beginners.
While Rascal and Boneyard both feature men’s sex toys and accessories, they focus on slightly different markets and customer needs.
“Rascal is 100% our LGBTQIA line, it's our pride line,” Moore said. “It is where you’ll find most of our gay-oriented type toys.”
Casting a wider net, Boneyard targets mature men of all sexual orientations.
“The gay male is our main demographic, then the mature adult male, and then couples,” Moore said.
Maintaining 60 or so boutique SKUs allows Boneyard to focus on quality — a key selling point for more experienced buyers. “We're not cheap,” Moore explained.
“We're not a $5 to $10 cock ring that you're going to snap in three uses and throw away. We're definitely a $15 to $20 cock ring but we also have a one-year warranty. We want you to put us in your toy box.”
Boneyard’s flagship product, the patented Skwert 5-Piece Water Bottle Enema, remains in high demand year after year.
“It’s still our No. 1 seller,” Moore said, explaining how the attachment turns almost any bottle into an on-the-go douche. “It's a 4 ½” medical-grade platinum-cured nozzle that goes on a grip lock attachment that will then screw right onto a water bottle. It comes with both the store-brand thread and your Pepsi and Coke threads, so it'll fit 90% of the brands out there.”
Operating on the same principle, Boneyard’s Skwert Lube Injector turns a standard lube bottle into a lube shooter. “Instead of being a syringe that's going to leak or drip or pull too much out — and hopefully we're teaching our customers that you can't put the lube back in the bottle once you've done that because bacteria’s a thing — ours screws right on top. Again, it's a 4 ½” ABS body-safe nozzle that you can use vaginally, anally, what have you.”
Product descriptions for Boneyard’s silicone cock rings, anal beads, urethral sounds and dildos read, “This product is safe with all lubricants.” Moore explains why this is so notable: “We've been told in the industry you can't use silicone with silicone. Well, yes you can if you have a high-quality silicone.”
“Our silicone is medical-grade and platinum-cured. What that means is it goes through a seven-day birthing process. On day one the silicone piece comes out of its mold. Day two, three and four, it's going to soak in silicone oil. Five, six and seven [days later,] it dries, and what that does is it cures the silicone so that it has that soft touch and satiny finish. It also keeps the integrity and the quality of the material held together so you can really stretch our cock rings. You're not going to see any color distortion.”
Looking ahead to 2022, C1R has big plans for its family of pleasure brands, much of which will be unveiled at the upcoming ANME/XBIZ show. The first is Rascal’s rebrand. “It's going to get a complete overhaul for release in January,” says Moore. “We're redoing the line completely. We've pulled and discontinued most of the products. The only ones that are currently still available for sale are our dildos, which are 100% silicone and come with the handle and the suction cup. But long-term, we're rebranding Rascal to be more inclusive and to have more options. We want it to be a full line of Pride swag, as well as products for the community.”
C1R also manufactures and distributes Buck Angel’s toy line and is set to unveil the Buck’d Pack and Jack at ANME/XBIZ. “It's a packer that you can use as a masturbator as well. It's a really nice material that is designed to be functional and pleasurable, as well as healthy.”
“Another thing coming out from Boneyard is the new Dropkick. If you’re familiar with our Ass Ballz, our giant anal beads, they’re one solid piece of silicone. It's not silicone wrap, Styrofoam, or marbles, or anything like that. No seams because it's one piece. It's got our nice satiny finish and it’s heavy, really good weight.”
There’s a lot more slotted for the big reveal in January, like additions to the Aroma Toppers collection and brand-new anal plugs. Moore briefly hinted at the possibility of a stroker but quickly followed with, “But we’ve gotta save some surprises, right?” It looks like we’ll have to wait until trade show season to see all the newest innovations Boneyard and Rascal have been working on.
