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Articles by Loretta Goodling

opinion

Why Brand Loyalty Starts With Adult Retail Staff Values

Brand loyalty is often discussed in terms of customers, but rarely in terms of the people working behind the counter or deciding what makes it onto the shelves.

Loretta Goodling ·
opinion

A Look at the Questions Adult Store Employees Get Asked the Most

After almost 14 years in the pleasure industry, I sometimes forget that pleasure and sex toys aren’t necessarily at the forefront of everyone else's mind.

Loretta Goodling ·
opinion

A Look at How Adult Retailers Benefit From Sex Toys in Mainstream

Sex toys are going mainstream. This is the most recent trend that the adult industry is witnessing, and we must be able to adapt.

Loretta Goodling ·
opinion

What Does It Mean to Be ‘Sex-Positive’?

It is never ever too late to learn more about sex! We as educators in the adult industry should advocate for this in our daily lives.

Loretta Goodling ·