trends

Adult Retail Leaders Offer Look at What’s in Store for 2019

Adult Retail Leaders Offer Look at What’s in Store for 2019

Stock markets may be uncertain, wages nationwide may be stagnating and costs increasing, but many adult retail companies are planning to expand in 2019.

That’s not a surprise to Megan Swartz. She said the adult retail industry is strong, “and definitely getting stronger.”

“This is an industry that will never burn out or just be a trend,” the general manager and buyer for Deja Vu Love Boutiques said via email. “It’s sex!”

Swartz is not alone. Across the board, retailers of adult products are at the very least not seeing any contraction in the business. Quite the opposite, many are looking at aggressive expansion, despite a threat from online megalith retailers like Amazon and eBay.

“Our goal is to grow by at least 20 more retail stores by the end of 2022 and triple our online sales,” Swartz said, a goal she agreed was ambitious but attainable.

Coyote Amrich, director of purchasing and product development for Good Vibrations and Babeland, said they are expanding brick-and-mortar operations, but she was more circumspect than Swartz.

“We’re looking at buying smart, continuing to have creative events that engage our local neighborhoods, and we’re always looking at the best assortment," she said. "Doing what we’ve done but doing it stronger.”

Consumers have many online options — Amazon, eBay.com, Alibaba, Walmart, Jet.com, just to name a few — but little quality control. A vibrator bought through Amazon might have come from a Chinese manufacturer through a middleman in Tennessee.

“If you go to Amazon you don’t know what you’re buying. There’s no backbone,” Amrich said. "I’m a buyer. I pick products based on what I think my customers will like.”

It comes down to immediacy, according to Good Vibrations and Babeland President Joel Kaminsky.

“The web has changed the way people shop,” he said. “Customers are used to getting what they want when they want it. Tens of millions of consumers subscribe to Amazon Prime, are used to free shipping, and even used to getting it in two days for free. More and more, same-day shipping is becoming a threat.”

Amrich noted that Good Vibes and Babeland are continuously reinventing how it is that they connect with shoppers.

“We might have a great year but we’re gonna work for that year,” she said. “It’s old-fashioned customer service in new and innovative ways.”

Calling it imperative that his stores stay on track with hands-on customer service, Kaminsky said that it is necessary to ensure that customers have an enjoyable interaction with the Good Vibes/Babeland brands.

“We don’t just want to sell them product, we want to give them a memorable customer experience,” he said. “It is proven that if you do so, you will likely earn their loyalty.”

The convenience of online shopping can never match a positive in-store shopping experience, Swartz added.

“As always, our top marketing technique is guerrilla marketing,” she said. “Nothing beats getting a coupon in your potential guest’s hand. Online can never compete with shoppers who crave the retail experience and want to touch and feel their clothing before they buy it. Online cannot compete for the type of guests who patronize theaters and arcades.”

Deja Vu, she said, has attempted “to be innovative with our brick-and-mortar stores by expanding offerings with services like Pole Fitness Studios.”

Online shopping may pose a challenge for brick-and-mortar adult retailers, but that doesn’t mean they don’t see opportunity there, too. One can, in fact, help support the other.

Social media and online advertising are commonly used marketing avenues for adult retailers, and many see their physical stores boosted by a virtual presence.

“Expanding our online sales and marketing and expanding our brick-and-mortar footprint to drive sales and marketing of our brand and online presence is an easy way to stay ahead of the curve,” Swartz said.

Kaminsky described what he called “webrooming or showrooming,” retailers using physical locations “as showrooms for themselves,” where a customer “can see live products and garner information and then choose to buy online.”

The opposite is also true. Customers are often “getting their information from the web and then, armed with knowledge, make their purchase at the brick-and-mortar store after confirming through touching and testing the product there,” Kaminsky said. “It is especially, for that reason, imperative that we make their visit an experience and leave them 110 percent satisfied and wanting to return.”

According to retailers, the new year will introduce new forms of technology that will provide interactive experiences that “are helping people connect over long distances,” Amrich said. “Making time for intimacy can be really easy for some people and hard for others. This actually allows you to deepen the quality of that connection.”

That being said, the technology behind interactive products is still being proven, and will need to mature somewhat before it becomes truly ubiquitous.

“They’re so cool, but when you use them, the actual products, they aren’t necessarily great,” Amrich said. “You can’t have tech for tech’s sake.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
opinion

Optimizing Your Leadership Through Wellness Practices

For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to talk about seeking pleasure. Yet pleasure, presence, joy and connection can help you return to a mental and physical state that allows you to face and handle stressors.

Sarah Tomchesson ·
opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
opinion

A Look at Adult Retail's Role in Community Care

In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with themselves.

Rin Musick ·
trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
opinion

Top Product Launch Tactics to Boost Q4 Sales

According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products.

Matthew Spindler ·
Show More