XR Brands

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XR Brands Taps Josh Ortiz for Director of Education and Outreach

XR Brands has promoted sex educator Josh Ortiz to director of education and outreach.

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Nalpac Releases 2026 Valentine's Day Catalog

Nalpac has released its 70-page 2026 Valentine’s Day catalog, featuring hundreds of products.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Williams Trading Releases 2025 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Nalpac Releases 2025 Winter Catalog

Nalpac has released its 80-page 2025 winter catalog.

trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Ariana Rodriguez ·

XR Brands Launches 'Creature Cocks' Underwear Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

XR Brands Releases 'Jock Enhancers' Collection

XR Brands has introduced its new Jock Enhancers line.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

A Look at What's Driving the Booming Demand for Imagination-Inspired Sex Toys

It’s a tale as old as time. In childhood, we are captivated by fantasy stories that allow us to escape into a world of make-believe, where anything is possible. For adults, fantasy can also shape sensual experiences, allowing people to be whoever they want, do whatever they wish and go wherever they desire through role-playing — and an expanding array of imagination-inspired pleasure products.

XR Brands Debuts 'Jock Advanced' Male Masturbator Collection

XR Brands has introduced its new Jock Advanced line of male masturbators.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Nalpac Releases 2025 Spring Catalog

Nalpac has released its 76-page 2025 spring catalog, featuring hundreds of products.

XR Brands Debuts 'Mistress Masturbators' Promo Bundles

XR Brands has launched its new Mistress Masturbators promotional bundles.

XR Brands Scores XMA Awards Win

XR Brands has nabbed the 2025 XMA Award for Best Sensual Accessory Product (Face Rider Queening Chair).

XR Brands Debuts 'BANG!' Neon Sign Bundle

XR Brands has introduced its new More BANG! For Your Buck neon sign bundle for retailers.

profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·

XR Brands Debuts 'Bedroom Bliss Deluxe' Dance Pole

XR Brands has introduced its new Bedroom Bliss Deluxe Dance Pole.