LOS ANGELES — The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.
Following a lively happy hour on Thursday evening, the event welcomed a raft of brands, distributors and service providers catering to the pleasure industry. The list of exhibitors included CamToyz, Creative Conceptions, Cyberskin, Dr. Tush’s, Erectibles, Fantasy Time, Happy Minds, Honey Play Box, Lovense, My Shemen, Our Erotic Journey, Oxballs, Sliquid, SmartTract, Svakom, Viben, VVSex and XR Brands, among many others.
The Cyberskin team returned to XBIZ Expo eager to show off the 30-year-plus legacy brand’s recently rebranded wares featuring its patented skin technology.
Cyberskin rep Frank Tarulli explained, “We wanted to fine-tune and perfect the models we already had, and I think I can now say that we’ve developed a small, Michelin-star menu of powered male masturbators.”
Tarulli walked XBIZ through the key features of some of those menu items.
“The Warrior’s has four different vibration modes and three different suction modes,” Tarulli said. “Then you have Titan. It has 10 different thrust modes and vibration modes, and the vibration stems from the shaft area. Wing is also designed to thrust and vibrate, but the vibration stems from the testicular area, which is also patented.”
Cyberskin also offers a model with sexual analytics, while the company’s GalaxyVoy comes with a heating and drying dock.
“There are other heating and drying bases with heating rods in the marketplace, but we incorporated a fan,” Tarulli noted. “Forced circulating air comes up through the rod, so you’ll get 100% heating and drying coverage inside the sleeve, which is better for cleanliness.
“We also have another model designed to spin and thrust,” he added. “It’s kind of like a washing machine on the inside.”
While Cyberskin ideally hopes to connect with bigger distributors, Tarulli said, the company remains versatile.
“Very large chain stores would be nice,” he admitted. “But we really like having our boots on the ground and working with stores ourselves. Right now, we’re just trying to get our name out there more and prove we can handle a range of different things.”
A range of different things was exactly what Rob Phaneuf, director of sales and marketing at XR Brands, came to XBIZ Expo to talk about. The company has launched more than 120 new releases since August and September.
“It’s just one big game of show-and-tell!” Phaneuf enthused.
XR Brands has been participating in XBIZ Expo for the past several years. For Phaneuf, the event represents a place where customers can experience his products literally outside the box, in a relaxed environment where they can reach out and touch them.
That includes the company’s new Breed Master breeding stand, which comes with a fully adjustable sex machine and a dual penetrator. The whole apparatus retails for roughly $1,200 — typical for a piece of furniture that is expected to last.
“Bang is another one of our most popular lines,” Phaneuf said. “It’s our affordable luxury line. Everything is really competitively priced because the products are all rechargeable and they have super-strong motors, so you’re getting more bang for your buck.
“Jock is our newest line,’ he continued. “We acquired the brand when XR Brands purchased Curve Novelties last year. Jock was always a big mainstay at Curve, so we’ve broken it down to three different lines in three different categories, all under the Jock umbrella.”
Phaneuf also lit up when talking about the company’s Creature line, which boasts everything from lubricants to cock sleeves.
“You don’t have to just fantasize about being with the creature anymore,” he declared with pride.
Not far from the XR Brands booth was Dr. Tush’s, where owner Rob Christ discussed the company’s aftercare products for anal sex and impact play — plus a recent addition.
“In 2025, gooning was named the kink of the year,” Christ said. “In response to that, we had a number of customers ask us for an aftercare product for gooning, so we launched Afterbate, which is hitting the market this week.
In addition, Christ said, the company has developed “Curated Collections.”
“These feature multiple products in one premium, high-level package,” he explained. “Because people like variety — different shapes, sizes and materials.”
For Christ, the best part of XBIZ Expo is building relationships.
“It’s odd to be in a community where so many people compete with similar products, yet they all get along well together,” he marveled. “Not only do people want to work with us, but I find this the easiest industry in which to work with other people.”
Around the corner, vegan-friendly wellness brand My Shemen was making its XBIZ Expo debut, offering intimacy oils and body care products. Brand rep Eugenia pitched the line’s benefits.
“Once you’re 35, everyone knows someone dealing with various ailments or managing a chronic medical issue such as vaginal dryness,” she said. “It could be medication-induced or cancer-related, or it could be menopause, perimenopause or even postpartum.
“I’m going through menopause, and there are all these things that happen to your body that nobody ever really talks about,” Eugenia shared. “All of a sudden, you’re not having sex anymore because you don’t like the smell, or the feeling or the texture. This product helps combat all of that by adding a little slip and slide using ingredients like coconut oil and hemp seed oil, which are absorbed by the body, and are said to help with elasticity and moisture.
“So it doesn’t just improve things in the moment,” she added. “It actually helps moisturize you in the future.”
Eugenia also touted the brand’s all-natural ingredients.
“There are no synthetic fragrances,” she affirmed. “It comes from cardamom oil, peppermint oil, hemp seed oil and coconut. Imagine perfume in a bottle, but for your vagina.”
The company also offers a natural extender for men. It uses peppermint oil to create a subtle icy feeling that not only helps them last longer, but can intensify the experience.
Around noon, attendees took a break for lunch, allowing everyone time to relax and connect. Those without meetings on the books headed across the hall to the Laurel/Runyon Ballroom to check out the informative panel “From Storefront to Digital: The Future of Adult Retail.” After the panel discussion, guests returned to the show floor.
There, Mikey from VVSex was proudly introducing the company’s line of sexual enhancement gummies: blue raspberry for him, and watermelon sugar for her. The brand also offers Dripz mints, which activate the salivary glands and come in three distinct flavors: Sweet Mint, Super Fruity and Sexy Citrus.
“I’m still learning the sex industry, but my partner Bryce was the owner of Boner Bears, and we’re kicking off the new year with a new brand,” said Mikey. “People are going crazy for the gummies already, and they’re loving the mints, too. They’re really good if you’re a smoker and you get cottonmouth, or if you’re someone who takes prescription pills.”
Of course, VVSex isn’t the only male enhancement product on the market. Elsewhere on the show floor, rep Sylvie touted a new line: Erectibles.
“It’s vegan and all natural — no drugs or any funny business,” Sylvie said, adding that she has equal faith in the company’s marketing director, Jamael, who previously launched The Male Rose.
“He’s great at making products go viral,” she said. “He’s why Erectibles is going to be the biggest brand in the male enhancements market.”
On the topic of “biggest,” Oxballs sales associate Kevin noted that his company’s line of cock slings and colorful cock rings added a greater range of sizes this year.
“Some cock rings are hard, but ours are super soft and stretchy,” said Kevin, touting the range of options for ensuring a perfect fit.
XBIZ Expo newcomer SmartTract’s booth drew attention thanks in part to the bright green tubing used in the brand’s signature device, which company rep Leo described as “the first and only vacuum erection device that is completely automatic and fully technology-driven.”
There are a lot of manual pumps out there, Leo noted, but SmartTract saw an opportunity in a neglected market and brought in electronics and engineering.
“Now we see it used by people who have problems like erectile dysfunction, as well as a large community of men who simply want to enhance their penis,” he explained.
Leo and partners Jacob, Vishnu and Nakulan said they came to XBIZ Expo to elevate awareness of their new brand, and scale their outreach in order to increase sales.
“We already have Amazon and eBay, plus our direct website, but we’re looking for partners — distributors and retailers — who can directly take more sales for us,” said Leo.
Back at XBIZ Expo and manning the Nalpac/Entrenue booth for the second straight year were reps Kelsey and Carly.
“Obviously, there are a lot of distributors at this show, so we were excited to come back,” said Kelsey. “This year, we’re really focused on some items that are exclusive to us, including Doc Johnson’s new Rhino line of enhancements, which has been getting a lot of great feedback from customers. There are chocolates and honeys and pills, and a lot of different ways to participate in this product line.
“We also have the Adam & Eve line, which is an in-store only brand,” she added. “They’re a pillar of our industry and they’ve been around forever, but they recently came out with a line of products that are exclusive to us — just for our brick-and-mortar stores, so we don’t have to compete with their behemoth online business. We can’t always match the discounts you can find online, so we need unique product lines with really beautiful products.
“As a distributor, we sell to everyone, but the brick-and-mortars like having something really unique to them,” Kelsey explained. “People see it in-store and have to buy it there, because they can’t buy it online when they get home.”
The mood on Day 1 of the 2026 XBIZ Expo was understandably much more jovial than last year’s event, which took place as multiple fires laid siege to parts of Los Angeles. The lighter tone highlighted the gathering’s social role in providing the community with a place to congregate and network with fellow industry professionals.
The day ended with a happy hour sponsored by the Sexual Wellness Professional Alliance, where guests sipped fancy cocktails and shared good vibes in celebration of the new year ahead — and in anticipation of Day 2 on Saturday.
