HUNTINGTON BEACH, Calif. — Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.
According to a rep, Fort Troff "will leverage XR Brands’ manufacturing, sourcing, product development, and distribution infrastructure to improve product availability, expand its assortment, and reach new domestic and international customers."
XR Brands will also provide packaging, marketing, branding, and advertising support.
"Fort Troff already has something that is extremely difficult to create — a passionate customer base and an authentic identity," said XR Brands President Rebecca Weinberg. "Our role is to give Louis and his team the resources and expertise to build on that foundation without changing what makes Fort Troff special. We’re excited to relaunch popular products, bring customer favorites back to market, and introduce new innovations for the Fort Troff community."
Added Fort Troff Interim President Louis, "Fort Troff has an incredible foundation. With XR Brands behind us, we now have access to capabilities and resources that would take years to build independently. I’m excited about what we can accomplish while staying true to the brand and community that got us here."
For more information, visit XRBrands.com.
