LOS ANGELES — Satisfyer has entered into a multiyear U.S. distribution agreement with Williams Trading Co. and Honey's Place, naming both companies as master distributors for Satisfyer and Fun Factory products nationwide.
Under the agreement, the distributors will supply both brands to retail customers across the U.S., including independent stores and multistore chains. The partnership will also provide retailers with expanded resources for sales, marketing, merchandising and product education.
"The U.S. is one of our most important markets, and we want every retailer to have easy and reliable access to Satisfyer and Fun Factory," said Ivan Contreras, Americas president at Satisfyer and Fun Factory. "Williams Trading Co. and Honey's Place bring decades of experience, strong customer relationships and nationwide fulfillment. Together, we will bring our latest innovations to more customers across the country and support our retail partners with the experience and education they need to grow."
Both distributors will offer established products and new releases from Satisfyer and Fun Factory, including the Satisfyer Pro 2 Generation 4 Double Air Pulse Vibrator. Retailers will also have access to product testers, merchandising support, and help with product selection and ordering.
"Expanding our partnership with both Satisfyer and Honey's Place gives customers across the U.S. access to one of the industry's most iconic and best-selling brands, supported coast to coast," said Williams Trading Co. CEO Rich Pyne. "We look forward to supporting the brand through our innovative marketing programs, including Williams Trading Co. University, our e-learning platform, and our live digital show platform."
The agreement will also make Williams Trading Co.'s online education platform and live digital programming available to retail partners, along with training and marketing resources from both distributors.
"We are incredibly excited about the opportunity to partner with Satisfyer, a globally recognized brand known for innovation, quality, and bringing fresh ideas to the sexual wellness category, and to collaborate alongside Williams Trading Co. as master distributors for the Satisfyer and Fun Factory brands," said.
"Honey's Place has built its reputation on fast, dependable fulfillment, experienced and knowledgeable sales representatives, and exceptional customer service,” said Bonnie Feingold, Honey's Place President and CEO. “Our goal is always the same: to make doing business easy and help our customers succeed. We look forward to bringing that same level of commitment to Satisfyer and helping grow the brands throughout the U.S. market."
Retailers can contact Williams Trading Co. at 800-423-8587 or visit WilliamsTradingCo.com. Honey's Place can be reached at 818-256-1101 or through HoneysPlace.com.
