WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

NEW YORK — XR Brands has settled a patent infringement dispute with Lovehoney Group subsidiary WOW Tech Group over the brand's Pleasure Air Technology. 

According to a rep, the lawsuit, which had been filed by WOW, was settled amicably, with XR Brands agreeing to become a licensee of WOW Tech’s patent portfolio covering a range of their Suction Stimulating Toys, as well as to pay an undisclosed amount to WOW for the settlement, and ongoing royalty payments for continued use of the patented technology.

“This agreement reaffirms WOW Tech’s commitment to protecting our intellectual property, which is the result of years of innovation, investment, and dedication to advancing the sexual wellness industry,” said Lovehoney CEO Johannes Plettenberg. “We appreciate XR Brands’ willingness to recognize the value of our IP and look forward to a productive licensing relationship that supports innovation while respecting creators’ rights.”

Added XR Brands President Rebecca Weinberg, “XR Brands has always been a supporter of innovation and fair competition in the marketplace. We are pleased to have reached a resolution that enables us to move forward while honoring WOW Tech’s intellectual property. We value this opportunity to work together and offer our customers the ability to sell these top-selling products, knowing they are covered by this license agreement.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orgie Introduces New Wellness Products

Orgie has debuted three new wellness products.

SCREEN Act Back in Play: Federal AV Bill Faces Senate Hearing

The U.S. Senate Committee on Commerce, Science, and Transportation has slated a markup session this week for the SCREEN Act, which would mandate site-based age verification of users accessing adult content online on a national level.

LELO Debuts 'Mona Spectra' Massager

LELO has introduced its new Mona Spectra vibrating massager.

The Dungeon Store Debuts 'Jester Stick Cane'

The Dungeon Store has released its new Jester Stick Cane for impact play.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

COTR Releases b-Vibe C-Rings Collection

COTR has unveiled the new b-Vibe C-Rings collection.

CalExotics Expands 'Performance Maxx' Collection

CalExotics has expanded its Performance Maxx collection with two new penis sleeves.

Orion Introduces New 'Zado' Harness Set

Orion Wholesale has introduced a new leather harness set from its Zado line of BDSM gear.

CalExotics Expands 'Love Bunny' Collection

CalExotics has expanded its Love Bunny collection with two new dual-motor vibrators.

Show More