HORSHAM, Pa. — Xgen Products has named Blanca Estrada-Gonzalez as its new Latin America account representative.
According to a rep, Estrada-Gonzalez brings more than 20 years of experience across the intimate apparel, pleasure products, and specialty retail industries, including wholesale sales, brand development, product representation, retailer education, and international business development. In her new role, she will develop new business throughout Latin America while strengthening support for Xgen’s existing retail and distribution partners serving Latino and Spanish-speaking communities in the U.S.
“Blanca’s experience in the LATAM and Spanish-speaking markets is second to none,” said Xgen CEO Andy Green. “As soon as I found out she was available and looking to add brands to her portfolio, it was a no-brainer. Her wealth of knowledge will help position Xgen as an industry leader serving this important demographic and geographic part of the world. The Xgen team welcomes her to the family.”
Added Estrada-Gonzalez, “Every market is different. Mexico is not Puerto Rico; Puerto Rico is not Colombia; and a Spanish-speaking consumer in Miami, Los Angeles, or Chicago may have completely different needs and experiences. The common thread is that we have an opportunity to listen better, communicate more intentionally, and give our partners resources that make sense for the communities they actually serve. If we can help our distributors and retailers better understand our products, educate their teams, and connect with their customers, everyone grows together. That’s the kind of representation I want to bring to Xgen and to the markets I serve.”
For more information, visit XgenB2B.com.
